The Philippine Statistics Authority (PSA) reported that the nation’s digital financial system amounted to PHP 2.05 trillion in 2023, contributing 8.4% to the Gross Home Product (GDP). It’s predicted that, if leveraged totally, digital transformation can create as much as PHP 5 trillion in annual financial worth by 2030.
Nevertheless, regardless of the nation’s digitally related inhabitants, the workforce stays challenged by a digital abilities hole. The 2023 World Digital Competitiveness Rating by the Worldwide Institute for Administration Growth (IMD) ranked the Philippines 59th out of 64 international locations, with significantly low scores in information and expertise (63rd), expertise (51st), and future readiness (59th).
Amidst the widening digital abilities hole that threatens the competitiveness of its workforce, the Digital Advertising and marketing Affiliation of the Philippines (DMAP), the nation’s heart of excellence and innovation in digital advertising and marketing, will deal with future-proofing the digital panorama on the ninth Digital Congress (DigiCon) on Oct. 15-16, 2024, in Newport Metropolis, Metro Manila.
Recognizing these trade challenges, DMAP will carry collectively world and native trade specialists, thought leaders, and expertise pioneers to share key insights with attendees from varied sectors, together with advertising and marketing, promoting, enterprise, academia, media, and innovation.
Attendees might be offered a street map for leveraging speedy digital adjustments by way of 5 targeted tracks: ‘From Ecommerce to Digitally Enabled Commerce’ (Ecommerce), ‘From IMC to Buyer-Centric Campaigns’ (Model Constructing in AI Age), ‘From Digital Transformation to Enterprise Evolution’ (Digital Transformation), ‘From Information Pushed to Perception Pushed’ (Analytics RPA and Information Science), and ‘From I to AI’ (Innovation Labs on AI).
DigiCon REVOLUTION 2024 Co-Chair Alan Fontanilla highlights the alternatives for upskilling: “The digital revolution is reshaping workplaces with developments in information analytics and AI impacting decision-making processes throughout industries. Organizations at the moment are prioritizing expertise with the skillsets wanted to excel on this complicated setting. At DigiCon REVOLUTION 2024, our aim is to assist attendees perceive the vital significance of upskilling to keep up a aggressive edge.”
With the theme “REVOLUTION,” this yr’s occasion is ready to drive innovation and digital transformation throughout the Philippines. Over 2,000 attendees are anticipated, every supplied with instruments and insights for digital agility and steady studying by way of grasp lessons and immersive actions.
DMAP’s initiative enhances the federal government’s ongoing efforts to deal with the talents hole. The Philippine Digital Workforce Competitiveness Act (Republic Act 11927) goals to boost the competitiveness of the workforce by selling public-private partnerships and establishing an Inter-Company Council involving trade stakeholders.
To study extra about DMAP DigiCon REVOLUTION 2024 and to safe your slot, go to https://www.digicon.com.ph.
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