Dotgo, a Wealthy Communication Providers (RCS) supplier and a Gupshup firm, introduced on Tuesday that it has has crossed 10 billion RCS messages globally on its platform in 2024, marking a 5X progress in comparison with 2023. This highlights the rising adoption of RCS as a most well-liked messaging platform for enterprises globally, significantly in markets like India, Brazil, Mexico, Europe, and Africa, the place the know-how has seen exponential progress during the last yr, the corporate stated, including that it has partnerships for supply to over 70 carriers in additional than 20 international locations.
Apple’s Integration of RCS to Enhance World Attain
This milestone comes at a time when Apple has not too long ago built-in RCS into its iOS ecosystem, bridging the hole between iPhone and Android customers and additional increasing RCS’s world attain. With Apple’s foray, Dotgo initiatives RCS’ world attain to develop from 1.5 billion to over 3 billion gadgets by the tip of 2025.
As RCS step by step takes over SMS, its client adoption is anticipated to develop, significantly in markets just like the US, the place SMS and iMessage have historically been dominant, the corporate stated.
Sturdy Penetration and ROI Driving RCS Adoption
“RCS progress is pushed by robust penetration and ROI throughout areas like India, Mexico, and Brazil, with cellular operators and OEMs, together with Apple, supporting RCS as a core messaging customary. We anticipate RCS volumes to surpass conventional SMS volumes in lots of markets inside the subsequent 2-3 years, signaling a significant shift inside business-to-consumer communication,” stated Inderpal Singh Mumick, CEO, Dotgo.
Juniper Analysis Forecasts
In line with Juniper Analysis’s newest report, which the corporate cited, the RCS enterprise messaging site visitors is anticipated to succeed in 50 billion messages, globally, in 2025 and 200 billion messages by 2029. The research discovered that RBM can have a big alternative for progress in 2026, owing to elevated operator help.
Dotgo’s Options
Dotgo’s RBM platforms function the RBM Hub and MaaP Messaging-as-a-Platform (MaaP), providing a complete RCS Enterprise Messaging resolution. The RBM Hub connects to over 70 carriers in over 20 international locations, enabling seamless onboarding and site visitors routing for aggregators, ISVs, builders, and resellers worldwide.
Dotgo MaaP, pre-integrated with Google Jibe, gives RCS messaging capabilities, facilitating easy API entry, onboarding and verification throughout world carriers, in accordance with the official launch.
