The DSM-firmenich PostNL group have secured a brand new title sponsor for 2025 and revealed a brand new purple, pink and orange jersey due to the funding from the progressive on-line grocery store Picnic.
The group will formally be often called Group Picnic PostNL, with Iwan Spekenbrink managing the lads’s and ladies’s WorldTour groups and their profitable improvement programme. The brand new title partnership with Picnic will final for not less than 4 years as the lads’s group fights to retain WorldTour standing.
DSM-firmenich PostNL raced in a sky blue, orange and white equipment in 2024. The brand new race clothes is purple/darkish blue with the group’s orange vertical stripe joined by the pink of the Picnic brand. The race clothes is made by Nalini.
Picnic describes itself because the “fashionable milkman – delivering groceries to hundreds of thousands of individuals throughout three nations. And we’re one of many solely corporations on the earth to do all of it by ourselves.”
The group’s roster consists of sprinter Fabio Jakobsen, Classics veteran John Degenkolb, Romain Bardet, who will retire in the summertime and a lot of younger skills reminiscent of Brits Max Poole and Oscar Onley.
Pfeiffer Georgi and Charlotte Kool lead the ladies’s group with Marta Cavalli a brand new signing for 2025 as she returns from damage.
“The arrival of Picnic is extremely thrilling for a number of causes,” group CEO Iwan Spekenbrink mentioned.
“Picnic’s key values – innovation, high quality and selling a wholesome life-style – are naturally very near ours.
“With Picnic becoming a member of us, we’ll additional strengthen the group’s efficiency and contribute to a future the place we proceed to innovate and convey out the perfect in ourselves and in one another and so preserve progressing the group as an entire.
“On the identical time, we’re motivated to affix Picnic of their journey to develop and develop throughout Europe, with their present deal with France, Germany and The Netherlands. With Picnic and the nice mixture of prestigious companions by our aspect, we’ll proceed to construct a sustainable and profitable group.”
Picnic was created in 2015 and makes use of electrical autos to ship groceries from its automated warehouse, with out brick-and-mortar supermarkets. They expanded into Germany after which France in 2021. In 2023 the corporate’s turnover was 796 million Euro, small by grocery store requirements however nonetheless vital.
“Biking promotes well being and connection, simply as we do by delivering recent, wholesome merchandise daily. Like skilled cyclists, our staff courageous all climate circumstances and all the time attempt for the perfect outcomes,” Michiel Muller, co-founder of Picnic mentioned.
“This partnership demonstrates how innovation and teamwork drive success, whether or not you’re knowledgeable bike owner or a part of our group that packs and delivers groceries daily. Collectively, we intention for the perfect outcomes daily and sit up for the moments we’ll expertise collectively.”
