Extremely Media and Leisure Group has launched two OTT platforms, Extremely Play and Extremely Gaane, devoted to celebrating the legacy of Hindi cinema and music. These platforms supply a nostalgic digital expertise, specializing in basic Bollywood movies and timeless Hindi songs. It should additionally embrace cinematic gems and well-known classics in a restored format, Extremely India stated on Wednesday.
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Extremely Play – For Movies
The primary app is Extremely Play, which the group claims is India’s first OTT app devoted to streaming Hindi movie classics underneath the marketing campaign ‘Har Pal Filmy’. That includes over 2,000 curated movies from the Fifties to the current, the platform provides cinematic treasures from legends like Guru Dutt, Raj Kapoor, and Subhash Ghai.
Going ahead, the platform may also broaden to incorporate contemporary content material, together with net collection and movies produced each in-house and in collaboration with exterior companions, the corporate stated.
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Extremely Gaane – For Music
Complementing Extremely Play is Extremely Gaane, which the corporate claims is India’s first unique video songs OTT platform. With over 4,000 iconic Hindi tracks from 1940 onwards, the platform pairs visuals with timeless songs akin to “Babuji Dheere Chalna” and “Roop Tera Mastana.”
Extremely Gaane may also stream two new unique Hindi songs weekly which can characteristic upcoming artists. Moreover, the platform plans to incorporate video songs in Marathi, Gujarati, and different regional languages.
India’s Cinematic and Musical Heritage
“Over time, Extremely has acquired hundreds of titles in Hindi, Marathi, and different languages. Beginning our personal OTT apps was a logical enterprise extension. The launch of those two apps is a major milestone in our ongoing mission to carry India’s wealthy cinematic and musical heritage to a world viewers,” stated Sushilkumar Agrawal, CEO of Extremely Media and Leisure Group.
“Previous Hindi movies and songs maintain nice nostalgic worth and are the driving drive behind these apps. We’re additionally exploring alternatives to broaden into different languages with future OTT platforms,” he added.
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Advert-Free Entry
Each platforms, Extremely Play and Extremely Gaane, supply ad-free entry for Rs 199 per yr or Rs 99 for 3 months in India, with dynamic pricing for worldwide customers.
