Valhalla, Floki’s PlayToEarn Massively Multiplayer On-line
Function-Taking part in Recreation (MMORPG) blockchain recreation is proud to announce a partnership
within the United Arab Emirates (UAE).
On Nov. 13, Valhalla unveiled a partnership with Dubai’s
Mall of the Emirates, marking a milestone in its world outreach efforts.
The partnership will see Valhalla’s branding prominently
displayed throughout 93 screens within the mall for a four-week marketing campaign operating from
November 15 to December 12.
Mall of the Emirates, positioned within the coronary heart of Dubai, is one
of the world’s most prestigious buying locations. Since opening in 2005,
it has develop into an iconic landmark, attracting hundreds of thousands of tourists every year.
The mall sees each day site visitors of roughly 111,500 individuals, making it a primary
venue for Valhalla’s marketing campaign to succeed in a various and worldwide viewers.
The mall’s strategic location on Sheikh Zayed Street, a primary
space in Dubai, mixed with its numerous customer base, gives Valhalla an
alternative to interact each native and worldwide audiences.
Spanning an space of 255,489 sq. meters, the multi-level
mall boasts over 630 shops, 80 luxurious shops, and 250 flagship shops.
It additionally options a few of Dubai’s hottest sights, together with the indoor
ski resort Ski Dubai, the Magic Planet leisure heart, and VOX Cinemas.
The mall’s eating choices, with over 100 eating places and cafés, additional improve
its attraction as a high vacation spot for each residents and vacationers.
The Marketing campaign’s Objective
Valhalla is ramping up its presence within the UAE, a key market
for crypto adoption.
Regardless of its smaller inhabitants, the UAE ranks because the
third-largest crypto economic system within the MENA area, with $34 billion in crypto
transactions recorded between July 2023 and June 2024. This represents an
spectacular 42% year-on-year progress, far outpacing the MENA common of 11.73%,
based on Chainalysis.
Dubai’s speedy evolution right into a crypto hub has been fueled by
initiatives just like the Dubai Worldwide Monetary Centre (DIFC) and Digital
Asset Regulatory Authority (VARA), which provide crypto-friendly regulatory
frameworks. This has drawn main gamers and startups, solidifying Dubai’s
standing as a world crypto chief.
Valhalla’s marketing campaign at Mall of the Emirates aligns completely
with this momentum. By showcasing its model in certainly one of Dubai’s busiest and most
iconic places, Floki goals to spice up consciousness and adoption of its ecosystem.
This marketing campaign follows Floki’s latest four-week advertising
initiative at WAFI Mall in Dubai, operating from November 8 to December 5, the place
its branding seems throughout 18 digital screens. Collectively, these efforts are
a part of Floki’s bigger technique to dominate the Dubai crypto scene.
About Valhalla
Valhalla (https://valhalla.recreation/) is a blockchain-based
MMORPG impressed by Norse mythology, providing gamers the possibility to find,
tame, and battle with creatures referred to as Veras. The sport incorporates a player-driven
economic system and a hexagonal battlefield designed for dynamic fight. Customers can be taught
extra at Valhalla.recreation.
About Floki
Floki is the individuals’s cryptocurrency and utility token of
the Floki Ecosystem. Targeted on utility, neighborhood, philanthropy, and strategic
advertising, Floki is working towards changing into the world’s most acknowledged and
used cryptocurrency. With over 490,000 holders globally, Floki has already
established a powerful model presence.
