Foodstuffs, New Zealand’s largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program in any respect its New World shops.
Lobyco builds loyalty, promotions and checkout propositions for retailers and presents a advertising toolkit for focused and customized buyer engagement, unlocking superior experiences that maintain buyers coming again for extra.
The collaboration will revamp the retailer’s Clubcard program with a streamlined, easy-to-understand reward construction, and that includes interactive parts designed to spice up buyer engagement, in line with a press launch.
The brand new rewards forex replaces the earlier coalition points-based scheme with a extra simple system the place each greenback spent earns New World {Dollars}, making it simple for patrons to trace and redeem rewards. Lobyco will handle the administration of this new program, seamlessly integrating with New World’s level of sale and e-commerce platforms, in addition to its already well-established New World app.
“As a cooperative with deep roots in New Zealand, we wished to ship worth again to New Zealanders with a easy buyer rewards expertise,” Dominic Quin, group basic supervisor, Foodstuffs advertising and media, stated within the launch. “Our partnership with Lobyco will give us the power to higher perceive our clients, tailor experiences and advantages that replicate their wants and supply transparency by means of a easy loyalty conversion.”
