Foot Locker proudly declares a month-long celebration of its fiftieth anniversary this September, that includes a collection of occasions and the launch of a limited-edition sneaker and attire assortment in collaboration with Nike, adidas, New Stability, PUMA, and Converse.
For 5 many years, Foot Locker has been a worldwide chief in sneaker tradition, recognized for its curated choice of high manufacturers and deep neighborhood connections. At present, the Firm stays the “Coronary heart of Sneakers” by delivering distinctive customer support via its iconic “Stripers” and reworking the buying expertise. Foot Locker’s dedication to self-expression and distinctive experiences for sneaker and basketball lovers has cemented its main function in sneaker tradition, a place it intends to uphold for the following 50 years.
Seeking to the long run, the Firm is driving its Lace Up Plan ahead by increasing sneaker tradition, deepening buyer relationships, powering up its portfolio, and enhancing its omnichannel expertise. Progress is obvious via Foot Locker’s rising product portfolio, reimagined retail idea and retailer refresh program, and an enhanced FLX Rewards Program centered on buyer loyalty.
These improvements mark a major step in advancing Foot Locker’s omnichannel retail excellence and elevating the buying expertise. By means of strategic investments in expertise, a consumer-led strategy, and a concentrate on “all issues sneakers,” Foot Locker is positioning itself for sustainable, long-term, and worthwhile progress.
“As we commemorate this milestone, we’re centered on the long run and celebrating our place because the ‘Coronary heart of Sneakers,’” mentioned Mary Dillon, president and CEO of Foot Locker, Inc. “Our deep-rooted connection to sneaker tradition and the dedication of our Stripers have fueled our success, and we’re gearing up for the following 50 years. By means of our Lace Up Plan, we’re driving sustainable progress by reimagining the in-store and omnichannel expertise, strengthening our model partnerships, and deepening buyer engagement.”
Celebration Highlights:
- fiftieth Anniversary Restricted-Version Assortment: Foot Locker will launch an unique footwear and attire assortment that includes distinctive black and white colorways with gold accents, created in partnership with Nike, adidas, New Stability, PUMA, and Converse. The gathering will likely be out there on-line at FootLocker.co.uk and in choose shops starting Monday, September 9.and in choose shops starting Monday, September 9.
- Celebratory Occasions: There will likely be a celebration happening on the identical day in all our key cities in partnership with adidas, Nike, New Stability and Converse. Within the UK, Foot Locker is partnering with adidas to host an unique occasion on the London Marble Arch retailer on Thursday, September 19. The night will characteristic stay music from Cultur FM, avenue food and drinks, video games to win thrilling prizes and way more. Shoppers will even have the chance to win tickets via an in-store and on-line competitors.
- High of Kind
- Backside of Kind
Foot Locker’s affect on sneaker tradition has been marked by milestones such because the unique launch of the Nike Air Max Plus in 1998, the enduring Foot Locker Slam Fest from 1988-1996, and the introduction of signature sneakers for athletes with high manufacturers.
“As we mark our fiftieth anniversary, Foot Locker proudly stays the undisputed ‘Coronary heart of Sneakers,’” mentioned Frank Bracken, EVP and chief business officer of Foot Locker, Inc. “We lengthen our deepest gratitude to our model companions for his or her unwavering assist, from collaborating on our unique assortment to their assist of our Lace Up Plan. Collectively, we’re setting the stage for the following 50 years of progress and innovation.”
To rejoice, Foot Locker Europe will even launch a 360-marketing marketing campaign from 9 September, together with unique product releases, and in-person activations in key cities. The marketing campaign will rejoice our native communities with unique occasions and spectacular neighborhood giveaways via social channels.
