Patricia Marques, previously the chief of Starbucks Vietnam for over 11 years, has been named the CEO of beverage chain operator Phuc Lengthy Heritage.
Marques has made an look at of Phuc Lengthy’s current occasions, and is launched on the web site of Masan Group, the guardian firm of Phuc Lengthy Heritage, as “a seasoned meals and beverage government with a confirmed monitor report of success within the Vietnamese market.”
Previous to becoming a member of Phuc Lengthy, she served as basic supervisor of Starbucks Vietnam, the place she oversaw all facets of the enterprise and maintained a detailed relationship with its accomplice, Maxims HK.
Earlier than that she had spearheaded the institution of worldwide operations for firms equivalent to Saks Fifth Avenue, Panera Bread and Highlands Espresso.
Marques has lived in Vietnam for the previous 14 years and considers HCMC her dwelling, in response to Masan.
“We consider that Patricia will write the following chapter for Phuc Lengthy Heritage and construct a tea model to characterize Vietnamese tradition.”
Phuc Lengthy has 176 shops nationwide. Within the third quarter its internet revenues rose practically 13% year-on-year to VND425 billion (US$16.75 million).
