The family favorite purchasing agency was initially launched from a terrace home in London’s Clapham in 1905. Then named Freemans & Co, after founding companion H.A Freeman, the South London enterprise pioneered residence purchasing all through London and the Residence Counties, providing high-quality items at reasonably priced costs. In the present day the retailer relies in Bradford, West Yorkshire, serving prospects throughout the nation from Freemans.com.
Now virtually 120 years later, the family-favourite model is celebrating its London hyperlinks with a glowing new promoting marketing campaign that includes Notting Hill native Sophie Ellis-Bextor.
Billboards showcasing the model’s vibrant marketing campaign will likely be on show on the capital’s high purchasing and vacationer spots, together with Oxford Circus station, Bond Avenue underground, Excessive St Kensington station and Waterloo station.
There may also be large digital advertisements on show on the common Westfield mega malls in Shepherd’s Bush and Stratford, plus the Wandsworth roundabout and Putney Tower near the terrace home the place the model was born, and close to to new retail vacation spot Battersea Energy Station.
The advertisements may also run on bus sides all through Larger London, with the marketing campaign reaching an estimated 21 million folks in whole.
Richard Cristofoli, chief buyer officer, Freemans stated: “Freemans was created in London and has at all times mirrored the capital’s trendsetting types and fashions. Our new AW assortment and our new model ambassador, Sophie Ellis-Bextor gave us the boldness to convey Freeman’s trendy however value-friendly manufacturers to a brand new metropolitan viewers and we’re excited to see simply how a lot Londoners find it irresistible.”
The sensational new advertising marketing campaign has been created to focus on the digital division retailer’s enormous vary of trendy items for 40+ girls – a demographic typically ignored by legacy excessive road retailers.
Added Cristofoli: “London stands out as the world’s most enjoyable purchasing vacation spot, however 40+ girls within the capital have informed us they nonetheless don’t really feel seen, appreciated, or catered for. By putting our advertisements subsequent to standard purchasing streets, we will present girls that Freemans.com is their ‘fashion ally’ and we positively have what they’re on the lookout for – and extra!”
The sensational new advertising marketing campaign has been created to focus on the digital division retailer’s enormous vary of trendy items for 40+ girls – a demographic typically ignored by legacy excessive road retailers.
Added Cristofoli: “London stands out as the world’s most enjoyable hopping vacation spot, however 40+ girls within the capital have informed us they nonetheless don’t really feel seen, appreciated or catered for. By putting our advertisements subsequent to standard purchasing streets, we will present girls that Freemans.com is their ‘fashion ally’ and we positively inventory what they’re on the lookout for – and extra!”
“Am delighted to be on board with Freemans”, stated Sophie Ellis-Bextor, “I bear in mind it was one of many first locations that I noticed trend everybody may entry and began a ardour that I maintain as we speak. Style for me ought to be enjoyable, and I believe that’s precisely what we present with the advertisements. I find it irresistible and hope that you just do too.
A complimentary TV and social media advert see the newly signed singer altering outfits 5 occasions as she seems from a ‘Freemans’ elevate, strutting down a cobbled road, descending escalators, chopping to a ‘large’ wardrobe, packed stuffed with the retailer’s product ending in a celebration scene in a bar. The advert additionally completely encompasses a preview of a brand-new single from Sophie referred to as ‘Freedom of the Evening’
Final yr Freemans brought about a sensation by scrapping its well-known catalogue after 119 years and transferring to develop into the UK’s fastest-growing ‘digital division retailer’. The moved allowed Freemans.com to inventory over 60,000 gadgets, guaranteeing each buyer has the perfect alternative. The vacation spot web site now boasts a curated vary of main worldwide manufacturers, complemented by unique in-house designed collections and ranges sourced by father or mother firm Otto.
Mullen Lowe’s inventive workforce developed the brand new idea with Freemans in home workforce. Media technique and outputs have been developed by the7stars.
