Dive Transient:
Dive Perception:
Brink was the second general draft decide this yr by the Sparks of the Girls’s Nationwide Basketball Affiliation. The previous Stanford star was chosen simply after Caitlin Clark was made the league’s high decide.
“Cam is an inspiring drive to so many women and girls throughout the nation,” Gorjana Reidel, co-founder of Gorjana, mentioned in a press release. “I really like that this partnership developed naturally, as Cam was already a buyer at our Stanford retailer whereas she was in class.”
As skilled and collegiate sports activities proceed to develop in recognition, extra firms are signing stars to be model ambassadors. The variety of sponsorship offers in ladies’s skilled sports activities has elevated by greater than 22% yr over yr, in line with SponsorUnited’s information from February.
Athleta in 2023 signed 11 model ambassadors to hitch stars Simone Biles and Allyson Felix as a part of its Energy of She Collective. Biles and Olympic champion swimmer Katie Ledecky — additionally an Athleta ambassador — had been featured within the model’s first linear TV advert prematurely of the Paris Video games this summer season.
Earlier this yr, Brink was one in every of 5 WNBA stars signed by Skims for a marketing campaign selling the model because the league’s official underwear companion. And Beneath Armour’s Stephen Curry’s signature footwear is now being promoted by a partnership with College of South Carolina guard MiLaysia Fulwiley.
Iga Świątek and Ben Shelton, younger stars on the professional tennis tour, had been signed final yr to endorsement offers with On Operating because it seeks to broaden its attraction within the crowded tennis footwear market.
Deloitte predicted that income generated by by ladies’s elite sports activities will surpass $1 billion for the primary time in 2024. That might be 300% greater than when Deloitte final predicted an quantity in 2021.