[Graphic News] Google and Bing seize over 40% of Korean search engine market share

Google and Microsoft’s Bing are steadily gaining traction within the South Korean net search market, with their mixed market share surpassing 40 p.c, in response to information from Web Pattern.

As of Aug. 9, Naver retained the highest place with a 54.73 p.c share, adopted by Google at 37.2 p.c and Bing at 3.6 p.c. Bing lately overtook native portal Daum, which was at 3.33 p.c, persevering with its downward pattern.

Google and Bing collectively now command 40.8 p.c of the market, marking a gradual enhance from July’s 39.79 p.c. Google’s share rose by 0.96 share factors, whereas Bing noticed a slight enhance of 0.05 share factors. In distinction, Naver’s share dipped by 0.85 share factors.

Bing’s development, notably from 2.98 p.c in June to three.6 p.c in August, is essentially attributed to the introduction of AI-powered options.