[Graphic News] Korea’s app customers spend extra time on YouTube, Instagram

US-based social media platforms YouTube and Instagram noticed their utilization time amongst South Korean app customers rise sharply in September from a 12 months earlier, information confirmed, whereas regionally based mostly platforms like KakaoTalk and Naver misplaced floor.

The whole hours spent by Korean customers on YouTube, the most well-liked app right here, got here to 1.8 billion hours in September, up 9.5 % from a 12 months earlier, in response to information compiled by trade tracker Wiseapp.

Instagram additionally noticed its mixed utilization time attain 378 million hours final month, hovering 42.1 % on-year, making it the third hottest app by utilization time.

Nevertheless, the No. 2 app right here, KakaoTalk, noticed its utilization time decline 3.3 % to 527 million hours over the interval. Naver, the nation’s main search engine, additionally skilled a 9.7 % on-year lower, with its whole utilization hours reaching 329 million final month Trade watchers mentioned YouTube and Instagram inspired customers right here to spend extra time on their platforms by way of short-form movies, referring to leisure content material lasting only some seconds. (Yonhap)