Greene King has secured 4 medals on the world awards, together with the highest scoring trophy award for the Greatest Can Design for Degree Head Session IPA. The legendary beer was one in all 3.5% of entries to safe trophy standing for its design.
Prior Life and Hazy Day additionally secured silver, which was solely awarded to 21% of entrants, within the Greatest New Launch design class, with Hazy Day additionally taking a bronze medal for style in its respective class.
The Worldwide Beer Problem goals to reward and promote beers from across the globe, offering the right platform for brewers to boost the profile of their beers to each commerce and customers. There are over 80 completely different classes of beer that mirror the variety in brewing as we speak, with entrants from 30 nations.
In 2022, Greene King launched its craft portfolio together with Degree Head, a session IPA, which embodies Britain’s eccentric previous, however is designed for the modern-day drinker. Greene King’s craft portfolio performs homage to centuries value of brewing heritage and continues to deliver to life the historic legends and myths of Bury St Edmunds. Every of the beers incorporate vibrant colors, bringing the tales to life by a daring and crowd pleasing strategy.
Securing prime leads to design, Degree Head is a 4% delicately balanced session IPA. The title and design of the beer are a nod to the legend of St Edmund, the brewery’s hometown’s Patron Saint, who was beheaded by Vikings in 869. St Edmund’s head was miraculously reunited with its physique by a ghostly wolf and his sainthood was secured.
Launching earlier this yr into the market, and securing two awards in each style and design on the awards, Hazy Day is a 4.3% fruity IPA, with orange, citrus and tropical notes. The inspiration for the title dates again to the sixteenth Century in Bury St Edmunds, for many who have been convicted of minor crimes have been sentenced to a day within the pillories. With clouded judgement & a hazy sense of morality, locals would come to heckle, goad, and even throw issues on the miscreants.
Additionally launching initially of this yr, Prior Life is a 3.4% simple ingesting all day IPA with mellow tropical notes and citrus aroma. The sessionable ale is a tribute, in each title and design, to the unique Bury St Edmunds grasp brewers, the Benedictine monks, whose ghosts are mentioned to nonetheless stroll the brewery’s hometown Abbey as we speak.
In August, Greene King additionally secured prime outcomes on the World Beer Awards, with Prior Life securing the nation winner and gold within the Session IPA class, in addition to Degree Head securing bronze within the class.
Will Hemmings, advertising and marketing director for brewing and types at Greene King, mentioned: “It’s good to see us securing awards for the design of our craft beers following the success final month with Prior Life. We perceive customers additionally purchase with their eyes and so we’ve got put a variety of thought into how our beers present up. We’re pleased with the craft portfolio and the storytelling of our vibrant craft beers and it’s nice to see how far we’ve got are available two years for the reason that preliminary launch of the portfolio.
“We’re obsessed with creating beers that look and style nice and we proceed to speculate and develop in all areas of our portfolio offering customers with a variety of high quality kinds and flavours to take pleasure in.”
Degree Head, Prior Life and Hazy Day can be found in a number of retailers and venues throughout the nation.
