TOKYO, Aug 29 (Information On Japan) –
As rice shortages proceed in some supermarkets, gross sales of glutinous rice produced in Thailand are on the rise.
In response to an organization that produces and exports rice in Thailand, gross sales of glutinous rice in Japan elevated by 40% in August because of the scarcity.
Wannapop Tanyawan, CEO of the corporate, said, “Glutinous rice pairs nicely with Japanese delicacies. Demand is rising, and gross sales are anticipated to stay robust transferring ahead.”
Along with glutinous rice, exports of jasmine rice are additionally performing nicely. The corporate has chosen varieties which can be candy and comfortable in texture, tailor-made to the preferences of Japanese customers.
Profiting from the rice scarcity, the corporate plans to additional improve gross sales by introducing ready-to-eat curry dishes that complement Thai rice, which is much less acquainted to Japanese customers.
Supply: ANN
