HAPPIEE! expands UK presence with main grocery store listings

HAPPIEE!, the revolutionary model shaking up the plant-based sector, is thrilled to announce its newest milestone with new listings in two of the UK’s largest grocery store chains. Starting this month, HAPPIEE! will considerably develop its retail presence, making its scrumptious and sustainable plant-based seafood options extra accessible than ever earlier than.

Upcoming Launches:

twenty fifth September: HAPPIEE! merchandise shall be out there in 245 Sainsbury’s shops nationwide.
ninth October: The model will additional its attain by launching in 327 Morrisons shops.

These new listings mark a major step ahead for HAPPIEE! because it continues its mission to supply UK customers with reasonably priced, sustainable, and scrumptious plant-based choices that don’t compromise on style or texture. With these additions, HAPPIEE! will quickly be out there in Sainsbury’s, Morrisons, Tesco, Asda, and Ocado, solidifying its presence throughout the UK’s high supermarkets.

HAPPIEE! is main the cost within the plant-based seafood class with its revolutionary merchandise, together with the much-loved Shrimpiee, Breaded Shrimpiee, Squidiee, and Calamariee. Designed to imitate the style and texture of actual seafood, these merchandise provide a flexible addition to a wide range of dishes – from stir-fries and curries to ramen and paellas. Obtainable in each plain and breaded codecs, HAPPIEE! merchandise are fast to prepare dinner, take in flavours nicely, and are good for pan and air frying.

In a local weather the place retailers are consolidating their choices and lowering duplications because the plant-based class matures, HAPPIEE! is likely one of the few new manufacturers to make it into these main listings. As many established manufacturers face cuts or closures as a consequence of slower class development, HAPPIEE! stands out for its innovation, respiratory new life into the class with its distinctive strategy to seafood options.

Rosie Bambaji, industrial director for HAPPIEE!, feedback:

“As we develop into Sainsbury’s and Morrisons, we’re excited to carry our revolutionary merchandise to much more customers throughout the UK. Our mission is to make sustainable, plant-based consuming a straightforward and pleasurable alternative for everybody. We imagine our vary presents one thing distinctive out there, and we will’t wait to see how these new listings will drive additional development and consciousness for our model.”

With plant-based consuming on the rise and rising considerations concerning the sustainability of our oceans, HAPPIEE! presents a well timed answer for these seeking to scale back their seafood consumption with out sacrificing their favorite flavours. The model’s dedication to sustainability is underscored by the rising demand for plant-based seafood options, which has elevated by 39% year-on-year. In a current Mintel survey, 35%* of customers indicated that media protection concerning the sustainability of our seas had led them to chop again on their fish and shellfish consumption. With these shifting preferences and rising considerations, HAPPIEE! is about to be the catch of the day!