harmless Drinks, Europe’s main wholesome drinks firm, is spreading the ability of fruit and veg with a assured new packaging redesign, to assist drinkers navigate its portfolio with ease.
harmless has created an iconic, effortlessly recognisable model identification that stands out on the cabinets. Revamping a whole portfolio of merchandise together with juices, core smoothies, iplus, and tremendous smoothies ranges.
The brand new design technique focusses on simplicity, and has been constructed round a streamlined philosophy, leading to a assured model block. inocent’s iconic emblem, ‘Dude’, which has been redrawn with customized woodmark, stands because the star of the present. Small adjustments to the juice and smoothie makers signature emblem, which is now straighter extra assured and built-in with different design parts sees it prominently that includes on front-of-pack for all of harmless’s drink ranges.
Constant front-of-pack labelling throughout every of its 18 markets is complemented by back-of-pack tales, in harmless’s distinctive tone of voice. Playful copy is synonymous to the model, and this new look maintains that, with pure pictures and hand drawn touches reminder its shoppers that its drinks are made by people.
Key design parts, to assist talk factors of distinction throughout the vary, embody:
- Juices: Scrumptious, pure fruit pictures is ready in opposition to a crisp white label to convey the refreshing nature of the vary.
- Core Smoothies: Introducing a delicate, scrumptious tint to the labels to speak the thicker, nourishing nature of those merchandise.
- iplus Vary: Clear labels show the superb liquid colors, while easy vary descriptors assist drinkers perceive and navigate the vary.
- Tremendous Smoothies: Wealthy label colors talk the nourishing nature of the vary, with delicate gradients and tints used to display the product performance and worth.
The rollout of the brand new packaging begins this month and might be accomplished by February 2025.
Irem Mainwaring, head of brand name and portfolio at harmless Drinks commented: “Our designs have advanced organically as now we have grown, however as we regarded forward at our future, we discovered it was time for a refresh. Realising our packaging wasn’t making it straightforward for our drinkers to decide on our bottles and benefit from the goodness of fruit and veg inside was what impressed our new design technique – making our ‘Dude’ the star of the present once more regardless of the place on the earth our drinks are being bought.
Our dude is a beacon of goodness, with our drinks being a simple and scrumptious technique to get extra fibre, nutritional vitamins, minerals and phytonutrients into our diets, so we needed a visible language that matched this. The result’s a daring and playful system that aligns with the harmless model while serving to drinkers perceive the goodness that goes into our juices and smoothies. We are able to’t look forward to this to hit cabinets within the following months.”