Harrods, a luxurious division retailer in London, began promoting peaches grown in Fukushima Prefecture on Saturday.
A tasting occasion was held to point out how candy and juicy peaches from the world are.
It’s the first time for Fukushima peaches to be bought in a retail retailer in Britain. Three peaches in a present field sells for £80.
The sale is a part of a marketing campaign by Tokyo Electrical Energy Firm to advertise meals from Fukushima, an effort to assist the prefecture get well from the March 2011 earthquake, tsunami and nuclear accident.
The Fukushima Prefectural Affiliation in London and the Japan Exterior Commerce Group cooperated within the sale.
Fukushima is the second-largest producer of peaches in Japan with a share of 26%, following Yamanashi Prefecture, in accordance with statistics from Japan’s agriculture ministry.
Peach producers in Fukushima have been battling reputational injury because the meltdown at Tepco’s Fukushima No. 1 nuclear energy plant. They hope that the marketing campaign in Britain will assist improve gross sales of Fukushima peaches and enhance their model picture.
