Oh Hye-won, vice chairman of the model communication division at LG Dwelling Leisure (LG OLED)
It takes time while you attempt to alter individuals’s long-standing perceptions. Oh Hye-won, vice chairman of the model communication division at LG Dwelling Leisure, is beginning to see progress after years of making an attempt to redefine artwork canvases with OLED TVs.
LG OLED has collaborated with over 30 globally established artists, together with Anish Kapoor, Barry X Ball, Damien Hirst, Sir John Akomfrah, Kevin McCoy, Kim Whan-ki and Suh Se-ok.
LG OLED has joined Frieze Seoul because the headline companion since final 12 months, seizing the “excellent alternative” to herald its artwork initiative and promote media artwork created with the corporate’s know-how on the world artwork honest the place artwork lovers throughout the globe collect.
The primary venture proven at Frieze Seoul final 12 months was a collaboration with the Whanki Basis to make clear Korea’s late trendy artwork pioneer Kim Whan-ki, which was a “groundbreaking” venture for her that paved a strategy to develop Kim’s artwork world to the digital realm.
“Once we provided the muse that we needed to reinterpret Kim’s work on a digital canvas, it took time to steer the muse and get approval to re-create them with the brand new media,” she stated. “The copyright concern for brand spanking new works was additionally a delicate concern.”
The exhibition introduced 12 of the artist’s unique work and 5 media works utilizing the LG OLED digital canvas.
“Fortunately, the muse agreed to re-create the digital canvas and the copyright for the brand new works is given to the muse in addition to Verseday and Je Baak who re-created the works,” she stated. “It was the primary exhibition of the type for the muse that gave recognition to media artwork creators.”
An set up view of the exhibition “Suh Se Okay X LG OLED: Reimagined by Suh Do Ho, Formed by Suh Eul Ho” (LG OLED)
For the third version of Frieze Seoul this 12 months, the corporate unveiled the “Suh Se Okay X LG OLED: Reimagined by Suh Do Ho, Formed by Suh Eul Ho” exhibition in collaboration with the late artist Suh Se-ok’s two sons, architect Suh Eul-ho and and artist Suh Do-ho. The exhibition is on view via Saturday at Frieze Seoul at Coex.
What Oh finally hopes for is to have an LG OLED artwork museum devoted to artwork created with digital canvas.
“I hope the time will come once we see TV screens as a brand new canvas at a gallery or museum, not simply at electronics retail retailers,” she stated.