Highlight on… Meg, illustrator of Octopuses

Meg: I am a advertising and marketing and product designer. It’s a broad description however my job is tremendous diversified and thrilling. I work on totally different initiatives on a regular basis, and the strategy is at all times to search out one of the simplest ways to make use of design to unravel the issue at hand. Largely I work on new merchandise, developing with cool methods to have interaction with prospects, design campaigns, or superior one-off initiatives like designing the turbine that went up at Glastonbury this yr.

Meg: I simply wrapped up a venture, the place we rented a ship in Grimsby and took a few of our staff and prospects to an offshore wind farm we’ve invested in. It was a variety of work to organise, however was a blast and the suggestions’s been incredible.

I’m additionally performing some work adorning the Octopus places of work, alongside Pete which I’m completely loving. I began off with the London workplace, and extra just lately I’ve been engaged on Brighton and Germany. In Munich, we wish to incorporate German fairytales to mix tradition and performance and create a novel Octopus Germany look. Working with Pete’s superior, he is all for attempting new issues. We might spend ages bouncing enjoyable concepts off one another – that’s how we ended up with the funky dinosaur partitions!

Meg: So many! One which involves thoughts is in the course of the power disaster final yr, we crafted a inexperienced power e-mail as a possibility to have fun a number of the successes that our prospects had been having, regardless of the disaster. The e-mail confirmed precisely how a lot co2 prospects had saved when it comes to flights internationally and bushes planted. We designed it to be actually fairly, and it felt good as a result of as an organization, we didn’t acquire something from that. However we did it to unfold positivity and share one thing good with our prospects. I additionally beloved that it concerned knowledge evaluation, internet design, and animation.

Meg: The Glasto wind turbine was a enjoyable problem. Wrapping vinyl across the center pillar took some artistic options. I crafted a mini paper mannequin of the pillar, printed out vinyl stickers to scale, and did a DIY wrap to visualise the way it’d look. It was a enjoyable little arts and crafts experiment and turned out fantastically. Monica and a few others helped so it was an actual collaborative effort.

Meg: I’ve at all times wished a purpose-driven profession. After I completed College, I wished to make use of my creativity in a job that aligned with my values. My first graduate position was with a sustainable structure agency, however it lacked room to develop so I shifted to a graphic design company, specializing in sustainability and social influence.

Meg: Completely! Initially, I used to be headed in direction of politics and worldwide relations. I modified my thoughts on the final minute and determined to pursue an artwork design basis diploma at my area people faculty, which I completely beloved. Creativity has at all times been my forte, so I made a decision to review design at College. The course taught me use design to drive concepts ahead, and to suppose outdoors the field – it actually ready me for Octopus.

Meg: Completely! Creativity’s in my genes. My grandma baked and drew amazingly properly. Plus, my mother and aunt are tremendous creative – it’s a little bit of a household trait.

Meg: For us, the centre is buyer expertise and accessibility. We’re all about sharing the Octopus love, protecting prospects and good designs in focus. Injecting character and enjoyable can also be key – that’s what makes the expertise pleasing for customers

Meg: My abilities had been sort of offbeat – non-traditional graphics and illustration. Now I usually use Adobe suite, Figma and to not point out: pencil and paper; easy but efficient.

I had a little bit software program expertise however at Octopus, I dug deeper and took an HTML and CSS course to navigate the net design realm. Monica taught me animation and add a sprinkle of enjoyable to apps and the web site for buyer journeys. My first animation, the ITV sponsorship advert, is now on TV. I’ve learnt a lot – it’s been fairly a journey!

Meg: Soak up like a sponge and have enjoyable. This subject is wonderful so maintain your artistic spirit alive. Additionally, independence and self-learning are key. Uni is a method, however there are a variety of totally different pathways to develop and study!