Hybe headquarters in Yongsan-gu, Seoul. (Yonhap)
Ok-pop big Hybe mentioned Friday it has acquired a US-based public relations company as a part of its technique to bolster the PR capabilities of its American unit.
In response to Hybe’s semi-annual report, The Company Group PR LCC, a non-listed firm based mostly in Santa Monica, California, has been added to the record of its consolidated subsidiaries by an fairness acquisition.
The Company Group PR, whose foremost enterprise is public relations, is now a subsidiary of Hybe America, with Hybe holding a 51 % stake.
“We acquired the PR company early this yr as a part of our efforts to strengthen the general public relations assets of Hybe America,” a Hybe official mentioned, talking on situation of anonymity. (Yonhap)