Do you know the founding father of Lodge Chocolat’s dad was the inventor of Mr Whippy?
Yep ― Angus Thirlwell, who launched the model in 2004, is the son of the enduring soft-serve inventor.
Chatting with the BBC, he defined that the identify of his personal model was rather less straight associated to the product than his father’s most well-known providing.
What does Lodge Chocolat imply?
The identify doesn’t technically imply something, the founder stated.
“It was aspirational,” he instructed the BBC in 2014. “I used to be making an attempt to provide you with one thing that expressed the ability that chocolate has to carry you out of your present temper and take you to a greater place.”
The branding, due to this fact, was extra vibes-based than technically correct.
“Everybody agreed ‘chocolat’ sounded higher than chocolate. It’s nearly onomatopoeia, and suggests how the chocolate melts in your mouth,” Thirlwell stated.
He didn’t clarify what the “lodge” half has to do with something, although ― we reckon it simply sounded a bit posh, and possibly reminded individuals of these little candies you generally get on pillows.
Nonetheless, the corporate does now personal a lodge in St Lucia, which was admittedly purchased years after the corporate named itself.
Lodge Chocolat describes the vacation spot as a “luxurious eco-hotel on our working cacao farm within the Caribbean”.
Anything?
Yep ― the corporate introduced the Rabot restaurant, primarily based on the St Lucian vacation spot, to London in 2013.
The model truly began as an e-company again in 1993, later changing into The Chocolate Tasting Membership in ’98.
By 2003, nevertheless, the model’s new identification had been born.
