The frozen meals retailer has expanded its world footprint and made its progressive, standard ranges extra accessible than ever, launching new fast supply providers, worldwide concessions, and even comfort retailer codecs.
Key milestones in 2024 embody Iceland’s enhanced partnership with Deliveroo, giving clients entry to over 3,000 merchandise by way of same-day supply in simply 25 minutes, and the growth of its Amazon supply providing to Newcastle with a brand-new supply mannequin.
Iceland has additionally targeted on enhancing accessibility, increasing its ‘Iceland Native’ format with ten new petrol forecourt places and three standalone shops throughout England, Scotland, and Wales. This additionally coincided with new concessions in Wilko shops, that includes unique strains from Greggs, TGI Fridays, and My Protein.
Internationally, the retailer has continued to develop its presence with two new concessions at Dunnes Shops in Dublin – Level Village and The Sq. Tallaght, while the announcement of a brand new franchise partnership within the Channel Islands with Alliance, sees the primary Meals Warehouse outdoors the UK set to open in early 2025.
Justin Addison, Iceland Meals Worldwide and partnerships director, stated: “2024 has been a transformative 12 months for Iceland Meals Worldwide and Partnership division, as we’ve continued to innovate and broaden by way of strategic partnerships and new ventures.
“Our mission has at all times been to make high-quality, inexpensive meals accessible to as many individuals as attainable, and the success of our crew this 12 months displays that dedication. From fast supply providers to worldwide progress, we’re excited to carry much more worth and option to our clients in 2025.”
