Forward of the extremely anticipated Oxford Road retailer opening in 2025, IKEA in the present day introduced the forthcoming opening of ‘Hus of FRAKTA’; a pop-up expertise on London’s Oxford Circus, devoted to one of the iconic symbols of the IKEA model, the blue FRAKTA bag.
That means ‘to freight’ in Swedish, the FRAKTA bag was initially designed over three many years in the past to assist clients carry their purchases. At present it has turn out to be a cultural icon – reimagined by iconic designers together with Zandra Rhodes and Marimekko alongside the best way. It’s not only a bag; it’s an emblem of resourcefulness and flexibility; reused by many in so many various methods. From laundry basket to seashore bag and even a trusty companion for metropolis commuters, the FRAKTA has confirmed its versatility in numerous methods, changing into a part of the tales we stay day by day.
Rooted within the 5 democratic design rules of IKEA – operate, type, high quality, sustainability, and affordability – the FRAKTA is obtainable for simply 75p, making it an indispensable a part of on a regular basis life. Practically half of UK households (45%) personal one, with many (31%) maintaining theirs for over 5 years, proving that it’s not only a bag – it’s part of their journey.
Matt Gould, IKEA London Metropolis Retailer Supervisor, stated: “As we put together for our Oxford Road metropolis retailer opening subsequent yr, we’re excited to showcase the distinctive choices we’ll deliver to this iconic location. Once we open our doorways, clients will uncover well-designed, practical residence furnishing merchandise at costs that make them accessible to as many individuals as attainable. There’s no higher product to display this dedication than our FRAKTA bag with its small, 75p price ticket. A staple in our vary for over 30 years, and in so many households, we needed to pay tribute to this family favorite, and convey IKEA a bit of nearer to our clients earlier than subsequent spring’s opening.”
Hus of FRAKTA will likely be positioned at 216 Oxford Road, subsequent to the forthcoming Oxford Road retailer, and opens its doorways at 11am on Thursday 28th November. The pop-up will then be open every day from 11am till 8pm, Monday – Saturday, and 12pm till 6pm on Sundays till March 2025.
