Cloud communications platform Infobip has reported a surge in communications throughout Black Friday, Cyber Monday, and Cyber Week, with India rising as a key development marketplace for Wealthy Communication Providers (RCS) and WhatsApp interactions. On Black Friday, the platform recorded 3.4 billion interactions globally, a 26 % improve from final 12 months. Cyber Week (Friday, November 29 to Monday, December 2) noticed an much more 41 % rise in interactions in comparison with 2023, Infobip mentioned in a current assertion.
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India Leads in RCS and WhatsApp Engagement
India’s development was particularly notable, with RCS interactions hovering by 1162 % and WhatsApp engagement up by 113 % on Black Friday. On Cyber Monday, RCS surged by 1455.2 %, and WhatsApp grew by 74.7 %. In keeping with the report, the momentum continued by Cyber Week, with RCS interactions rising by 542.59 % and WhatsApp by 111.14 %.
RCS: A Sport-Changer
Infobip acknowledged that RCS, providing enhanced multimedia capabilities, is quickly turning into a most popular channel for manufacturers in search of personalised, participating buyer experiences. Globally, RCS interactions elevated by 394 % on Black Friday and 349 % throughout Cyber Week, reinforcing its place as a key instrument for retailers. The Retail and eCommerce and Finance sectors noticed important year-on-year development, with interactions up 42 % and 35 %, respectively.
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Harsha Solanki, VP GM – Asia at Infobip, highlighted the rising significance of RCS, stating, “This Black Friday and Cyber Monday, we noticed a four-fold improve in RCS interactions in India – a testomony to the rising choice for conversational engagement. As clients demand extra significant and seamless experiences, RCS has confirmed to be a game-changer, driving gross sales, providing end-to-end journeys, and enhancing buyer satisfaction all through the purchasing interval.
“In at present’s cost-conscious and digitally-driven market, adopting RCS isn’t just an possibility – it is important for companies trying to keep forward and meet the evolving wants of their clients,” Solanki added.
