Picture: Generated by AI. Adobe Inventory.
Over half, 59%, of previous Halloween spenders will not be spending this Halloween resulting from inflation, in response to a Lending Tree survey.
The most certainly shopper to be reducing spending are Gen Z shoppers, in response to a press launch on the research’s findings. The survey polled greater than 2,000 U.S. shoppers.
Extra findings embody:
- The common quantity spent on Halloween is predicted to be $172, up from $162 in 2023.
- Nearly half (47%) of Halloween spenders plan to splurge this yr, primarily on costumes (17%), decorations (16%) or themed actions (14%). General, they will spend $172 on common (up from $162 in 2023), and 33% anticipate to spend extra this yr than final.
- Most keep conventional with their Halloween purchases. Amongst all Individuals, the highest gadgets to buy are sweet (59%), exterior decorations (23%) and children’ costumes (22%). Some Halloween spenders plan to rejoice with spooky films, as 52% say they might subscribe to a brand new streaming service this yr for vacation content material.
“It by no means surprises me to listen to individuals reducing again on something due to inflation,” Matt Schulz, LendingTree chief credit score analyst, mentioned within the launch. “Life is a lot costlier than only a few years in the past, and it has left many Individuals squeezed to the breaking level. When that occurs, sacrifices need to be made, and typically meaning dialing again on stuff you love, like Halloween spending.”
LendingTree commissioned QuestionPro to conduct the net survey of two,040 U.S. shoppers ages 18 to 78 from Sept. 3 to five, 2024.
