Followers of “Mediterranean” beer are in for a deal with this weekend, due to a particular, one-off launch from Scottish brewer Innis & Gunn.
Meet “Iññez & Gunn”, the brand-new, “fully and completely totally different” lager impressed by a sure widespread “Spanish” beer that’s really brewed proper right here within the UK.
Accessible this weekend solely, this limited-edition brew shall be flowing at Innis & Gunn’s brewery taprooms in Edinburgh and Glasgow, inviting beer followers to expertise a “style of Spain” brewed proper at house.
The cheeky launch of Iññez & Gunn follows a current survey commissioned by Innis & Gunn which revealed that 38% of Brits assume Spain produces the very best beer.
To launch the brand new beer, Innis & Gunn introduced a little bit of Spanish aptitude to Princes Avenue this week, when crowds gathered for a noon fiesta to get considered one of 500 bottles of the “cerveza” whereas flamenco dancers from TuFlamenco placed on a present for lunchtime passers-by (free to make use of video right here).
Passers-by who had been curious sufficient to peel again the purple and yellow labelling observed the model’s flagship lager beer label beneath.
Innis & Gunn founder and grasp brewer Dougal Sharp, who earned his pocket cash in his early teenagers by washing casks and rolling barrels at Caledonian Brewery in Edinburgh, and went on to win Champion Beer of Britain, stated: “We’ve been impressed by our pricey associates at Madri. We noticed how simple it was to persuade British drinkers {that a} beer with a Spanish-sounding title and a flowery label is from someplace unique. So, we thought, why not get in on the motion?
“Credit score the place credit score is due, the advertising works like a allure. Brits love a foreign-sounding lager — even when it’s brewed proper right here on house turf.
“It’s a little bit of enjoyable, however hopefully it additionally reminds drinkers that Scotland’s personal premium lager rivals something from throughout the continent.”
Innis & Gunn’s flagship lager not too long ago received gold on the World Beer Awards.
In accordance with a survey by Opinion Issues, a whopping 90% of Brits have been misled by beer branding, with solely 8% really conscious that Madrí Excepcional, dubbed “Madrid’s Trendy Lager,” is brewed in Yorkshire.
Throughout the UK, half of Millennials (and 38% of all Brits) are prepared to pay extra for continental beer.
The limited-batch brew, Iññez & Gunn — which the corporate cheekily claims is “fully and completely totally different” from their award-winning lager — shall be out there in Innis & Gunn’s taprooms in Ashton Lane, Glasgow’s metropolis centre, and on Edinburgh’s Lothian Street till Sunday evening. Individuals are inspired to drop by to attempt the ‘completely Spanish’ lager earlier than it disappears.
