Scottish brewer Innis & Gunn has secured a three-year deal to turn into the Official Beer Accomplice for the Edinburgh Christmas market and Hogmanay occasions, complementing its rising roster of prestigious contracts serving high-profile customer occasions within the metropolis and throughout Scotland.
Innis & Gunn, which is headquartered within the Scottish capital and was based 21 years in the past, will now be the beer of selection for the three million plus revellers anticipated to attend the forthcoming festivities.
This follows a 12 months throughout which the model has solidified itself because the official beer associate of a few of Scotland’s most vital cultural occasions, together with the Edinburgh Pageant Fringe and Royal Edinburgh Navy Tattoo, the Royal Highland Present and Celtic Connections.
Dougal Gunn Sharp, Innis & Gunn’s founder and grasp brewer stated: “That is one among Scotland’s largest cultural occasions, so it’s vital that revellers can get pleasure from a Scottish beer!
“It’s an enormous honour for us to once more be named Official Beer Accomplice of what have turn into such key occasions in Edinburgh’s calendar, welcoming a variety of holiday makers each native and from a lot additional afield.
“We’re actually changing into a key a part of showcasing not simply Edinburgh, however Scotland and Scottish made beer, on the world stage.”
This festive season, in addition to promoting a variety of its beers, Innis & Gunn will provide a “Winter Hotter” – an revolutionary Scottish festive tipple, made by infusing Innis & Gunn Authentic Beer with Monkey Shoulder, a premium Speyside blended malt scotch whisky, spices, and orange zest.
Dougal, who based the agency after realising he may mature beer in whisky casks, added: “Everybody has the prospect to actually get into the festive spirit by having fun with a glass of our Winter Hotter. That is the Scottish various to mulled wine. It’s scrumptious, warming, and positive to place you within the temper for the festivities. It is a scrumptious time-honoured tonic that has been round for for much longer than its trendy mulled drink equivalents that depend on wine – and it tastes a lot better too. We’ve mixed the most effective of Scotland – top of the range beer and whisky – to create this phenomenal new winter mulled drink.”
Edinburgh’s Christmas will run from Friday 15 November 2024 to Saturday 4 Jan 2025. Along with a variety of foods and drinks stands, sights embody The LNER Large Wheel, Scotland’s largest Ferris wheel at 45 metres tall; the funfair in Princes Road Gardens; the illuminated Christmas Tree Maze in St Andrew Sq., and the George Road Ice Rink.
As well as, Edinburgh’s Hogmanay is a four-day occasion that includes the Live performance within the Gardens with headliners Texas and particular visitor Callum Beattie, the world-famous Road Celebration with reside bands, DJs, avenue theatre and fireworks, and New 12 months’s Day that includes free occasions with reside music and household choices all through the town centre.
The agency not too long ago scooped gold in what has been dubbed the “Olympics of beer”, taking house two prime gongs at The World Beer Awards. Its Lager Beer was awarded Gold in each the Nation and Style Classes, whereas The Authentic positioned Silver within the Style class.
A spokesman for Distinctive Meeting, the corporate behind Edinburgh Christmas, stated: “We’re thrilled to be partnering with Innis & Gunn to rejoice Edinburgh’s Christmas and Hogmanay for the following three years.
“Innis & Gunn are an internationally famend brewery primarily based proper right here in Edinburgh and we are able to’t consider a greater approach to get into the festive spirit than by having fun with a Winter Hotter throughout Edinburgh’s Christmas websites this 12 months.”
