The large information within the auto world is Jaguar’s controversial rebranding:
Apparently they’re going all-electric:
And in so doing they’ve evidently solid their lot with some type of dystopian genderless future:
After all, Dudley Moore pitched the definitive Jaguar advert marketing campaign method again in 1990, and it stays the highway all of us want they’d taken:
In the meantime, over at Volvo, they’re making movies about how for those who don’t purchase one your spouse and unborn baby are going to die:
Volvo posted a 3 min and 46 second advert on Instagram, shot by Hoyte Van Hoytema, the cinematographer of Interstellar and Oppenheimer.
It goes towards each single rule you’ll be able to take into consideration as a social lead. Size. Format. Over-produced.
Each remark underneath the advert stated it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Oh, give me a break.
This too is method off the mark, and as soon as once more one want look no additional than this:
What the hell do they pay these advert businesses for, anyway?
Talking of media, no one’s written extra insightfully than me on the function of the gravel bike in fashionable American cinema:
And right here’s the newest movie to characteristic a gravel bike-riding protagonist:
I haven’t really completed watching it but, and whereas it’s actually not the worst film I’ve ever seen, I wouldn’t precisely implore you to drop every part you’re doing and watch it instantly, both. Nonetheless, not like the Ben Affleck debacle, it’s extremely vital in that it’s maybe the primary time in fashionable film historical past a filmmaker has used a bicycle to convey the optimistic traits of a personality. Till now, it’s at all times been the car of alternative for bizarre man-children:
Or bizarre man-children:
Or else their polar reverse, the Salinger-esque reclusive outdated fusspot:
However now we’ve got for maybe the primary time ever a fiercely unbiased and intensely succesful ex-Marine who finds himself in a Rambo-esque wrestle towards regulation enforcement, the system, and society as an entire, and his use of a bicycle as his major mode of transportation is used to not mock him, however as a substitute to ascertain him as a self-sufficient renegade and authorized badass.
However, there’s one main drawback, which is that within the film he’s preventing towards a small city police division that’s sustaining itself by partaking in rampant civil forfeiture, and the plot is ready in movement once they run him down and fleece him of the $30-or-so thousand he’s carrying in his backpack:
My drawback with that is that, instantly previous to getting run down, our hero is driving with two headphones in, listening to Iron Maiden at high quantity, and swerving everywhere in the highway, misplaced in a reverie.
So are we actually to imagine this extremely savvy and resourceful foremost character can be that out of it whereas driving via the deep south with a shitload of money in his backpack? Additionally, he’s on a gravel bike! Had he discovered an alternate route on a mud highway he may have averted the complete state of affairs.
Oh, nicely. I proceed to await a film through which a bike owner will not be, ultimately, utterly hapless. However no less than he’s not sporting a helmet.
