Jack Daniel’s is getting into the world of streetwear, by launching a groundbreaking collaboration with British vogue icon Parisa, aka BadKidHQ.
The world-famous whiskey model is placing its most trendy foot ahead by introducing a limited-edition run of Jack Daniel’s Tennessee Honey impressed cowboy boots, with a British countryside twist. Jack Daniel’s has develop into synonymous with the nation way of life because of over a century of vibrant historical past. With its roots in Tennessee, Jack Daniel’s has impressed and celebrated creators world wide.
From Cowboy Couture to Dallas Cheerleaders, 2024 has rallied a military of country-curious type seekers throughout the UK, with the development exhibiting no indicators of slowing down. In reality, the marketplace for Cowboy Boots is predicted to develop by a price of 5% from 2020 – 2027[1], and social vogue rental app By Rotation has reported an uplift for Western impressed leases by 180% over the past three months alone.
With Cowboy Core set to proceed to dominate the UK fashion-set’s wardrobe this Autumn/Winter, Parisa’s artistic imaginative and prescient seamlessly blends the boldness of the traditional Americana type with a candy and distinctive British twist. Crafted with the identical meticulous consideration to element because the Jack Daniel’s Tennessee Whiskey authentic mix, the ‘Tennessee Honey boots’ take inspiration from the model’s distinctive honey liqueur, for a one-of-a-kind type which is unmistakably Jack.
That includes honey-coloured accents and heat, golden tones that replicate the wealthy, flavour profile of the liquid, the immediately recognisable Jack Daniel’s Honey Bee, and intricately embroidered florals picked straight from the British countryside, the Jack Daniel’s ‘Tennessee Honey boots’ supply a uniquely clean, candy type with a style of the surprising. These boots are made for strolling however when it’s time to place your toes up, a flash of the Jack Daniel’s emblem engraved on the only real of the boot provides a refined nod to the model.
Parisa, says: “Jack Daniel’s has been my celebration drink of selection my complete grownup life, so working with the model was an absolute should for me, and such an extremely thrilling journey. Jack Daniel’s makes me consider Rock and Roll combined with that Southern laid-back type. We needed to seize that essence of the model’s heritage, whereas placing a contemporary, up to date twist into the design, in a manner that mixes western aptitude with fashionable streetwear. I’m so excited for followers like me to lastly see what we’ve been engaged on and invite them to look good whereas sipping on Jack Daniel’s Tennessee Honey once they step out this Autumn. I’ll be pairing my boots with a jumper, jorts and a leather-based jacket – my go-to autumn look!”
The Jack Daniel’s Tennessee Honey boots showcase the seamless fusion of flavour and vogue. In lock-step with streetwear-loving Brits, Jack Daniel’s and Parisa wish to share their ardour for sustainability by way of the collaboration, with the limited-edition boots ethically designed and hand-crafted by impartial producer, Into Gaia.
Accessible in ladies’s UK sizes 3-8, the boots might be solely out there for lease by way of main luxurious vogue rental platform By Rotation, permitting vogue fans to get their arms on this unique piece with a minimal environmental footprint. Every rental will value simply £48 and might be complemented by a bottle of the distinctive honey liqueur to boost the modern expertise.
Rental will embrace limitless put on of the boots for minimal 4 days, in addition to postage and cleansing charges, plus a £28 donation (the typical value of a bottle of Jack Daniel’s Honey) to British Honey Bee conservation charity, British Beekeepers’ Affiliation*.
“Simply in time for Autumn, we’re excited to deliver Jack Daniel’s Tennessee Honey impressed cowboy boots to the By Rotation app. By Rotation is thrilled to be part of such an thrilling marketing campaign and I look ahead to seeing our vibrant Neighborhood type and take the boots out for a spin, all while additionally decreasing their environmental affect on the planet by sharing with one another” – says By Rotation Founder & CEO, Eshita Kabra
Renter’s time with the ‘Tennessee Honey boots could also be brief however candy, however Rotators can maintain on to a little bit of that Tennessee historical past by maintaining the unique attraction which comes with each pair. Impressed by the rising reputation of bag charms – which have seen an 48% enhance in Google searches within the final quarter – every pair of shoes will embrace a attraction which will be indifferent and saved by the wearer to type and accessorise with. Crafted utilizing the identical artisan methods from the buttery leather-based because the boots, these unique charms are impressed by the ‘Tennessee Honey Boots’ design and the brand new Jack Daniel’s Tennessee Honey feel and look, to develop into the accent that retains on giving even after you’ve hung up your boots.
“Jack Daniel’s Tennessee Honey, which launched within the UK in 2012, is the OG of the prevalent flavoured spirits we see right now, recognized and cherished for its one-of-a-kind style” says Eduardo Toledo, head of Jack Daniel’s UK. “The Western development has taken Britain by storm and Jack Daniel’s – a spirit that has impressed Nation Music for many years – is driving the wave with fearless type. We’re excited to introduce Jack Daniel’s Tennessee Honey to a contemporary viewers in a manner that defies expectations and celebrates traditional Americana with British tradition, connecting with a brand new era of fashion-conscious people who recognize daring decisions .”
For extra particulars or to rent the Jack Daniel’s x Parisa Tennessee Honey Boots, go to www.byrotation.com