Rising Ok-pop woman group Kiss of Life has set its sights on one of many greatest levels in music: Coachella.
With the discharge of its third EP, “Lose Your self,” on Tuesday, the four-member group revealed its aspirations to carry out on the famend North American music pageant.
The group, recognized for hits like “Shhh,” “Unhealthy Information” and “Sticky,” held a press showcase in Seoul to debate the brand new album and future ambitions.
“We have had this large dream of acting at Coachella since our debut,” member Natty mentioned throughout the occasion. She added her band “will proceed to develop” to attain the dream.
“Lose Your self” is its first launch because the digital single “Sticky” dropped in July, which garnered important consideration.
“We obtained a lot love with ‘Sticky,’ so we labored additional onerous on this album as a token of our appreciation,” Julie, the group’s chief, mentioned.
“Lose Your self” options seven tracks spanning quite a lot of genres, from R&B and hip-hop to EDM and dance pop.
“Every music has a distinct style, showcasing our totally different charms,” Belle mentioned. “We put quite a lot of thought into ensuring listeners would discover one thing thrilling with each observe.”
The band, which has beforehand explored the theme of “freedom” in previous albums, delved into the idea of “immersion” on its new launch.
Fronting the seven-track album is “Get Loud,” a vibrant hip-hop music with Latin-inspired melodies.
“It captures the journey of artists pursuing their desires,” Belle mentioned. “It might sound unusual, but it surely reveals how fascinating {and professional} that journey may be,” she defined.
The group’s inventive course of, members say, can be deeply immersive.
“I consider probably the most magical moments occur when artists are totally immersed of their work,” she mentioned. “That is what we tried to seize with this album, displaying our full potential not simply by way of music but in addition by way of our performances.”
Following that, the group additionally carried out “R.E.M,” one of many B-sides, throughout the press occasion.
“It is about eager for somebody you see in a dream, and never desirous to get up and stay in REM sleep,” she mentioned of the music.
Kiss of Life debuted in July 2023 and has rapidly made a reputation for itself as one of many main acts within the fifth technology of Ok-pop in simply over a yr.
The group attributes a lot of its success to its distinct sound and willingness to experiment with totally different genres.
“I consider our deep understanding of hip-hop and R&B helps set us aside,” Julie mentioned.
Followers appear to agree. Natty recalled a current abroad efficiency the place the gang sang alongside to the band’s hit “Sticky.”
“Despite the fact that they had been from one other nation, they knew all of the lyrics. That is after I realized simply how a lot folks love our music.”
Following the discharge of “Lose Your self,” the group will embark on its first-ever world tour, beginning in Seoul and persevering with throughout greater than 20 cities in North America.
“We have at all times dreamed of doing a world tour,” Belle mentioned. “Making ready the album and the tour on the similar time has been exhausting, however we’re excited as a result of it is one thing we have at all times wished.”
