Korea Telecom (KT) has unveiled what it claims is the world’s first IPTV set-top field supporting 8K decision with on-device AI. To supply prospects with a extra vivid and immersive personalised viewing expertise, KT launched the newest AI know-how within the “Genie TV Set-High Field 4,” permitting for automated changes to TV image high quality, display screen brightness, and sound to create an immersive viewing setting.
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8K UHD Chipset and AI-Pushed Picture High quality
KT stated it put in an 8K (7680×4320, 33 million pixels) UHD chipset within the IPTV set-top field, providing an optimum expertise by rapidly optimising picture high quality and sound via a CPU with 50 p.c improved efficiency and an AI-only processor (NPU, neural community processing gadget), which learns from buyer viewing information.
Moreover, via on-device AI-based 8K upscaling know-how, present Full HD and 4K content material may be loved in ultra-high high quality, together with real-time broadcasts, OTT content material, and YouTube. KT added that even when customers shouldn’t have an 8K TV, AI picture high quality optimisation know-how can obtain the very best picture high quality in response to the TV’s specs.
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Immersive Viewing Expertise with Setting Detection
KT additionally put in a light-weight sensor, 4 microphones, Android TV OS 14, and Dolby Atmos on the Genie TV Set-High Field 4 to reinforce the viewing setting. This know-how detects the encompassing setting and robotically adjusts the display screen brightness and quantity, it stated.
For instance, the Genie TV Set-High Field 4 brightens the TV display screen in vibrant environment and dims it in darker situations. If there’s noise, similar to from a washer or vacuum cleaner, the field will enhance the TV’s quantity. It gives optimised sound in response to content material genres—similar to motion pictures, dramas, information, music, video games, and sports activities—whereas the “voice emphasis” perform ensures that dialogue may be heard extra clearly.
Moreover, KT claims it’s the first to put in an illumination sensor on a set-top field and likewise gives a storage detection perform. The Genie TV Set-High Field 4 learns the client’s media utilization patterns and robotically activates the TV when an individual approaches throughout peak utilization occasions, providing instant viewing comfort.
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Partnership with Microsoft for an AI Agent
In partnership with Microsoft, KT will introduce an AI agent specialised for Genie TV to assist customers rapidly entry the data they want via pure conversations whereas watching TV.
Kim Hoon-bae, govt director of the KT Media Platform Enterprise Division, stated, “KT will evolve the IPTV set-top field into an ‘AI hub’ that connects prospects and AI.” He added, “Sooner or later, in cooperation with world tech giants, we purpose to raise the media expertise for the Korean folks to a world customary.”
KT has innovated the general media operation course of, from authentic content material funding to processing, manufacturing, and monitoring, reaching important ends in AI conversion (AX). The corporate stated it operates your complete course of effectively by utilising applied sciences similar to AI-based field workplace prediction, a magic platform, AI object books, AI journey views, and Genie, till the content material is delivered to IPTV.
