Over half of U.S. shoppers, 67%, will rejoice Labor Day this yr with 15% not sure of plans.
And in terms of Labor Day plans there’s a clear distinction amongst completely different client generations, in response to a Numerator report, “2024 Labor Day Intentions Preview.”
The survey was fielded to 1,059 shoppers this month.
“Whereas many U.S. shoppers will rejoice Labor Day grilling at residence with family and friends, Gen Z and millennials usually tend to reap the benefits of the lengthy weekend for journey and going out for meals & drinks,” Amanda Schoenbauer, Numerator analyst, stated in an electronic mail be aware relating to the report.
Extra highlights embody:
- Amongst these planning to rejoice Labor Day, the popular actions are grilling (63%), gathering with household and associates (58%), and cooking or baking at residence (32%).
- Gen Z and millennial celebrators usually tend to exit to eat (16% vs. 10% for all celebrators), order meals for takeout or supply (16% vs. 8%), and exit for drinks (19% vs. 8%).
- Labor Day buying lists embody meals (88% of celebrators plan to buy), alcoholic drinks (52%), non-alcoholic drinks (38%), occasion provides (16%), and sweet (13%).
- 59% of celebrators plan to buy at grocery shops (Kroger, Publix, and many others.), whereas 53% plan to buy at large field shops (Walmart, Costco, Goal, and many others.).
- 36% of U.S. shoppers count on to buy throughout this yr’s Labor Day gross sales, with gross sales pretty evenly break up between in-store and on-line. 36% plan to buy on-line gross sales solely, 28% plan to buy in-store gross sales solely, and 36% plan to buy each.
