Serenus Wealth Advisors, a Santa Monica, Calif.-based registered funding advisor launched in July by a staff that labored collectively at one other RIA Certuity, has introduced on board yet one more government from that very same agency to move its New York workplace.
Led by founder and Managing Companion Kara Boccella, Serenus recruited Graham Okay. Mandl, a former managing director at Certuity, as a companion.
Mandl is alleged to be bringing over his guide of enterprise, which incorporates about $100 million in property. Purchasers embrace entrepreneurs, C-Suite executives, authorized professionals, skilled athletes and different high-net-worth people.
“He’ll convey our holistic, client-focused strategy to New York—and with this bicoastal presence, we will function trusted companions, day in and time out, to high-net-worth people and households throughout the nation,” Boccella stated in an announcement. “It’s a testomony to our agency that we’ve got been in a position to develop so rapidly, and up to now, in such a brief period of time.”
Serenus now has three companions, together with Boccella, Mandl and Devon Galindo. Boccella and Galindo left Certuity, a $4 billion RIA, in July to launch Serenus with $1.2 billion in property. Rebecca Tipp and Laura E. Lemoine additionally joined Serenus as administrators, additionally from Certuity. The RIA additionally introduced on Lonny Elfenbein, beforehand chief compliance officer at Dinsmore Compliance Providers, as CCO.
Since launching, the RIA has grown its shopper roster by 10%, which was primarily pushed by referrals from current purchasers, Boccella stated.
The title “Serenus” displays the calmness and peace of thoughts that the staff will present to purchasers of their monetary lives, Boccella stated.
“After we focus on technical methods, whether or not it’s associated to belief and property planning, tax planning, most significantly portfolio development—all of the completely different areas—not solely are we making suggestions, however we’re ensuring these suggestions are executed,” Boccella stated.
She expects so as to add some headcount within the Santa Monica workplace, together with a few shopper companies professionals and advisors. And whereas Serenus is agnostic to geographic places, she stated it has some goal geographies, the place the agency has giant concentrations of purchasers, together with Houston, Northern California, Washington, D.C. and Palm Seaside, Fla.
