Dive Transient:
- The Lego Group is internet hosting gaming-themed in-store and on-line workshops for kids aged 6 to 12 years outdated subsequent month, the toy model introduced Tuesday. The hassle is a part of the corporate’s workshop sequence.
- Throughout in-store workshops, Lego’s brick specialists will assist attendees construct their very own “online game degree.” In-store workshops are free and happen on Oct. 19 and Oct. 20 at choose places throughout North America.
- In on-line workshops, viewers can learn to construct gadgets like controller stands, gamer-tag nameplates and a mini-bear avatar, and can characteristic gaming pioneer and influencer Kennedy Rose.
Dive Perception:
Lego’s in-store and on-line workshops are supposed to assist youngsters “degree up” their creativity.
“The Creativity Workshops are a part of the Lego Group’s dedication to championing and standing up for ladies’ creativity, with totally different themes all year long together with Leisure, House, Creativeness and now Gaming,” the corporate mentioned in an announcement.
Lego’s on-line and in-person workshops mark its continued efforts to stay agile. The corporate launched new retailer codecs in 2021 with options like its Brick Lab, the place clients can construct constructions in a digital world, and an interactive storytelling desk for grownup Lego fans. The corporate has additionally acknowledged “the position of e-commerce as an essential option to join and attain to extra customers,” Martin Urrutia Islas, Lego Group’s world head of retail expertise, mentioned in the course of the Nationwide Retail Federation’s Massive Present convention final 12 months.
Amid its efforts to attach with clients on-line and in-store, Lego has additionally taken steps towards making its enterprise extra environmentally sustainable. Final 12 months, the corporate introduced plans to pour $1.4 billion into its sustainability efforts, a transfer it made following comparable pledges from different toy makers like Hasbro and Mattel. In July, the corporate launched its Provider Sustainability Programme, an initiative by which Lego plans to collaborate with its suppliers to scale back its carbon footprint and push ahead its local weather objectives.
In August, the corporate mentioned it plans to enhance its buy of sustainably sourced uncooked supplies to chop again on its use of fossil fuels. It additionally plans to replace its provide chain community to carry its manufacturing and distribution networks nearer to its largest markets, per its H1 report.
