Method 1 and Lenovo have introduced the extension of its partnership that can see the know-how big elevated to a International Accomplice in a multi-year renewal ranging from the start of 2025. As a part of the deal, Motorola, a subsidiary of Lenovo Group, will develop into International Smartphone Accomplice of F1.
As a International Accomplice of Method 1, Lenovo will proceed to supply F1 with state-of-the-art know-how units, options and companies to help the supply of Grands Prix at monitor and remotely. Underneath the settlement, Lenovo will function the title sponsor for 2 races per season and Lenovo and Motorola may have elevated trackside branding at occasions.
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Since 2022, Lenovo know-how has been on the coronary heart of F1’s operations as an Official Accomplice. Via its on-site Excessive-Efficiency Computing (HPC) options, servers and edge units, Lenovo has been supporting Method 1 in its supply of its best-in-class broadcast product, bringing the drama and pleasure of F1 to hundreds of thousands of followers all over the world, with a very world staff that’s always-on.
Lenovo {hardware} – together with laptops, workstations, desktop computer systems and displays, in addition to tablets and Motorola smartphones – present F1 workers with high-quality tools to create participating, customised content material for the game’s ever increasing and passionate fanbase.
Moreover, Lenovo’s Asset Restoration Service helps F1’s wider sustainability technique, alongside its efforts to scale back emissions and attain Internet Zero by 2030. Lenovo’s Asset Restoration Service helps be sure that retired computing {hardware} is recycled in a socially and environmentally aware method. For the reason that starting of the partnership, F1 has sustainably disposed 95% of out of date {hardware}, which in the end helps to scale back prices and mitigate safety dangers by means of dependable information destruction with enhanced safety.
