Beyoncé on the 2024 iHeartRadio Music Awards held on the Dolby Theatre in Los Angeles on April 1, 2024.
Michael Buckner | Billboard | Getty Photos
Levi Strauss summoned the Beyhive on Monday after teasing a possible collaboration with Beyoncé in a put up on Instagram.
The model’s shares briefly popped after the replace and had been final up about 1% Monday.
The put up included a picture of a girl carrying a cowboy hat and driving a horse with the caption “INTRODUCING: A New Chapter.” Apart from the allusions to Beyoncé’s newest album, “Cowboy Carter,” Levi’s additionally tagged the famous person’s account within the put up, fueling buzz from her fanbase, often called the Beyhive.
Beyoncé’s nation album, launched earlier this yr, incorporates a tune titled “LEVII’S JEANS.”
Denim has been experiencing one thing of a lift of late, with manufacturers comparable to American Eagle and Abercrombie & Fitch calling out the pattern as serving to to revitalize gross sales.
Levi’s second-quarter earnings in June missed Wall Road’s gross sales expectations, however the model’s management has maintained that the way forward for denim is vibrant. CEO Michelle Gass advised analysts on the time that the expansion in denim’s recognition has by no means been larger, notably with clothes objects aside from pants, comparable to denim skirts or attire.
Representatives for Levi’s didn’t instantly reply to CNBC’s request for touch upon the potential Beyoncé collaboration.
