Li & Fung – a worldwide model distribution firm primarily based in Hong Kong – has teamed up with US attire model Sanctuary to create and distribute a brand new line of ladies’s denim below a licensing settlement.
Sanctuary stated the partnership will assist the model increase its denim class, attain extra clients, and diversify its distribution channels.
The gathering will characteristic a varied denim in several cuts and washes, in addition to shorts, skirts, and jackets. The washes will embrace white, gentle, medium, darkish, and black color choices.
Moreover, the denim line shall be made out of responsibly sourced cotton and recycled supplies, utilizing progressive, eco-friendly washes to minimise water utilization and chemical waste.
Deb Polanco, co-founder and chief inventive officer of Sanctuary, stated the collaboration goals to leverage Li & Fung’s experience to fulfill the rising demand for his or her merchandise.
“We’re devoted to offering completely becoming pants, constructing on our popularity as grasp pant makers and creators of the unique 90s cult cargo,” Polanco added.
“We’re excited for our clients to discover the brand new denim assortment this spring and discover their new favorite denims, shorts, or jacket.”
The Li & Fung x Sanctuary denim assortment is about to launch in February subsequent yr at department shops, specialty retailers, and on-line, and also will be accessible for wholesale.
Sanctuary was based in Los Angeles in 1997 by Polanco and her husband Ken. The corporate says on its web site that its designs replicate “the laid-back aesthetic of California, the easy perspective of New York, and the adventurous spirit of the world to encourage and information ladies by their 24/7 model”.