Highlights:
- Linius Media Options now confirmed with international tier-1 purchasers throughout most main sports activities
- New and present partnerships with trade leaders Prime Focus, Magnifi, and Avid unlock important scale
- Expertise is scalable throughout the US$75 billion sports activities broadcasting market
- In consequence the Firm has secured $1.5 million in funding (earlier than prices) through an fairness placement from skilled and complicated buyers and commitments below a convertible observe facility, partly topic to shareholder approvals
- Linius has additionally entered right into a $1.5 million standby fairness facility with Eli Capital that gives the Firm with full management over the power and suppleness in strengthening its stability sheet as a part of its funding technique
- Linius initiated price reductions of almost $1m yearly, following completion of its newest product, Captivate
- Proceeds from the capital elevating, mixed with new merchandise, partnerships, and a decreased price base will speed up Linius’ progress in the direction of cashflow break-even in early FY26
Along with the Word Facility and Placement, the Firm has entered right into a standby fairness facility with Eli Capital Pty Ltd (Eli Capital) with as much as $1.5 million price of standby fairness capital accessible to the Firm at its discretion over the following 18 months (Fairness Facility).
The mixture of this capital elevating initiative is $3 million (earlier than prices) topic to shareholder approval, which given the scalable nature of present Linius options offers the Firm with important runway to attain its goal of cashflow break-even.
Constructing of deal momentum
Linius has materially penetrated the sports activities market with long run contracts working with over 100,000 hours of content material from 15 totally different sporting codes (most lately in American Soccer), 40 totally different sporting federations, in all three of its goal geographies. Linius Media Options has gained substantial validation and accelerating momentum from deployments with tier-1 prospects together with IMG, Cricket Australia, Inverleigh Media, and extra. In FY24, the Firm entered the US market with deployments for the North American Hockey League and USA Hockey, plus the Lone Star and Peach Belt Conferences within the US school sports activities market.
New Companions
This validation has led to partnerships with main trade know-how suppliers. In Q1 FY25, Linius entered into new partnership with Prime Focus Applied sciences and different international system integrators, along with present partnerships with Magnifi and Avid.
Prime Focus is the world’s largest impartial built-in media companies firm with prospects together with Walt Disney-owned Star TV, Channel 4, ITV, Warner Bros. Discovery, Paramount, Disney+ Hotstar, BCCI, Amazon, MGM Studios and extra. PFT will resell Linius’ AI-powered automated highlights and video personalisation know-how to their present and new sports activities and broadcast prospects.
These trade leaders (Prime Focus, Avid and Magnifi) recognise the innovation and worth within the Linius platform and merchandise, main them to accomplice with Linius to carry worth to their present and future prospects and opening important scale and income progress for Linius.
New know-how to extend deal dimension
Linius has additionally launched its new fan engagement product referred to as Captivate, primarily based on its prior successes of making new revenues for broadcasters & sports activities federations by the supply of customized video experiences. Captivate addresses a a lot bigger potential market alternative for Linius and its companions – direct engagement by the viewer/fan – unlocking the worth of near-live highlights and archive content material.
Price Reductions
With growth of Captivate full and a extra scalable go-to-market and deployment mannequin with companions now in place, Linius has lately enacted price reductions of almost $1m yearly throughout the enterprise. The Firm is assured in its potential to quickly develop income and assist new prospects inside this price construction.
Important new funding
As a consequence of this market validation, new merchandise, partnerships, decreased price base, and tight go-to-market plan, the Firm has secured this important funding package deal from skilled and complicated buyers who see the long run worth of Linius and are supporting the Firm with this capital elevating initiative.
Proceeds from the capital elevating shall be used to execute Linius’ go to market plan in the direction of cashflow break-even, speed up near-term income progress by additional penetration of the US and international sports activities market, and scale quickly by execution of key partnerships together with Magnifi and Avid.
Linius Non-Govt Chairman, Gerard Bongiorno, stated, “The Linius board and administration are delighted with this capital elevating initiative as it would enable the corporate to concentrate on the execution of its marketing strategy in the direction of cashflow breakeven in early FY26. It is going to facilitate accelerated income from present alternatives inside international sports activities federations, broadcasters, and rights holders and accelerated progress enabled by our lately introduced trade partnerships, without having for extra prices.
“The construction of those services offers one of the best accessible consequence for shareholders, offering a long-term runway for the enterprise whereas minimizing dilution. The corporate now has entry to funding to capitalise on its important near-term progress alternatives and, importantly, the elevate permits administration to drive the corporate in the direction of cashflow breakeven.
“We wish to thank our present and new buyers that supported this elevate for his or her dedication and perception within the Linius enterprise and staff.”
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