The PANATA Model Effectiveness Awards 2024 marked a milestone with its crystal anniversary, an evening the place the trade’s most impactful campaigns had been honored and celebrated. Whereas McDonald’s Philippines made headlines with their “Experience the Arches” initiative, the night was full of standout achievements from quite a lot of manufacturers which have reshaped the advertising panorama.
The “Experience the Arches” marketing campaign transforms McDonald’s shops into cyclist-friendly hubs, inviting riders to embark on a singular journey from one golden arch to a different. Extra than simply an revolutionary advertising marketing campaign, it inspired an lively life-style whereas selling environmental consciousness. An idea like this might solely come from a model who really understands and is deeply immersed within the passions of their shoppers!
This marketing campaign didn’t simply win hearts — it swept the awards, taking house a complete of 5 accolades, together with Gold in Advertising Communication Channel-Single Medium BTL, Gold in Buyer Expertise, and Bronze in Disruptive Innovation. Including to this already spectacular haul, their “Evening Classroom” marketing campaign additionally secured a Gold within the Company Sustainability and Model Belief class.
The crew behind “Experience the Arches,” composed of the seasoned Meryl Adiel Hernandez, Cathleen Denise Barrameda, Gita Manuel, Jann Caitlin Jao, and Isabel Christina Leyeza, was additionally awarded the Model Workforce of the Yr. Furthermore, the Company Communications Supervisor Cathleen Denise Barrameda was rightfully honored because the Rookie Model Builder of the Yr. Because of their collective efforts in driving these groundbreaking campaigns which undoubtedly broke norms in model engagement.
Past McDonald’s success, the occasion was additionally a testomony to the facility of creativity and strategic execution, showcasing how manufacturers like Nestlé Philippines, Coca-Cola, FWD Life Insurance coverage, and Good Communications have leveraged their platforms to create significant connections with shoppers.
Nestlé Philippines’ Nescafe marketing campaign “Kape’t Bisig sa Pagbangon” was one of many shining stars of the night, securing a Gold within the Efficient Use of Advertising Channel-Built-in and in Buyer Expertise class. This marketing campaign highlighted how a legacy model can proceed to innovate, connecting with a brand new era of espresso lovers whereas staying true to its roots.
Coca-Cola’s “Coke Christmas 2023” additionally made a splash, with its built-in marketing campaign that blended custom with modernity, incomes it a coveted Gold within the Buyer Expertise class.
FWD Life Insurance coverage, recognized for its revolutionary method within the monetary sector, was one other spotlight. Their marketing campaign “FWD: The Gamer Insurance coverage” not solely received Gold within the Efficient Use of Advertising Channel-Built-in class but in addition set a brand new normal for a way insurance coverage could be marketed to resonate with youthful, tech-savvy shoppers. This win emphasizes the model’s dedication to pushing the envelope in a historically conservative trade.
Good Communications took house the Gold within the Efficient Use of Advertising Channel-Single Medium — Out-of-Dwelling class, showcasing their experience in capturing the eye of on-the-go audiences. Their marketing campaign “FIBA World Cup 2023: Good Ball of Asia” cleverly utilized out of doors promoting to interact shoppers in a method that was each impactful and memorable, reinforcing Good’s place as a frontrunner in revolutionary communications.
Within the Model Effectiveness by Company Sustainability and Model Belief class, SM Supermalls emerged as one of many 2 Gold winners. SM Supermalls’ ‘Rainwater Venture” marketing campaign was praised for its revolutionary method to lowering environmental influence whereas enhancing the procuring expertise.
Watson’s Philippines’ “Watson’s Playlist: The Really feel Nice Live performance,” and the Financial institution of the Philippine Islands’ “Might BPI Dito” had been among the many manufacturers celebrated for his or her distinctive Buyer Expertise campaigns. These manufacturers have mastered the artwork of understanding and enhancing the shopper journey, creating seamless and interesting interactions that resonate deeply with shoppers. Their gold profitable campaigns had been a testomony to the significance of insight-driven methods in constructing lasting model loyalty.
The PANATA Model Effectiveness Awards 2024 was not only a celebration of particular person model achievements however a recognition of the collective progress within the trade. With 22 golds, 8 silvers, and eight bronzes awarded throughout varied classes, the evening was a testomony to the creativity and strategic pondering that defines right this moment’s advertising panorama.
Right here’s the entire record of the PANATA Model Effectiveness Awards 2024 winners.
As we stay up for the PANATA Model Effectiveness Awards 2025, set to return in Might subsequent yr, the trade is reminded of the facility of innovation and the significance of staying forward within the recreation.
Congratulations to all of the winners, and will these achievements proceed to encourage all the advertising neighborhood to push boundaries and create lasting, optimistic impacts.
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