Dive Temporary:
- Persevering with its digital eyewear push, Fb’s mother or father firm Meta on Friday opened Meta Lab, a non permanent pop-up store in Los Angeles, the social media conglomerate introduced. The pop-up will run by means of Dec. 31.
- The experiential house is devoted to Ray-Ban Meta glasses. Consumers can check out the Ray-Ban Meta eyewear’s sensible AI assistant, customise their glasses circumstances and attend gatherings with friends resembling singer Tinashe, comic Desi Banks, podcaster Madeline Argy and chef Cassie Yeung.
- Meta Lab will open a shop-in-shop location in Phoenix by the tip of January, based on Artistic Director Matt Jacobson.
Dive Perception:
Meta’s new pop-up store in Los Angeles builds upon its earlier brick-and-mortar retailer experiments. In 2022, the corporate unveiled its first Meta Retailer, an area the place consumers may attempt Ray-Ban Tales, Portal and Quest 2.
The Los Angeles pop-up will spotlight customized tradition in two phases. The primary is California lowrider tradition that includes the work of photographer Estevan Oriol, mannequin maker Armando Flores and artist Jacqueline Valenzuela, amongst others. The second part can be launched in early December and highlights DIY fashion together with upcycling, thrifting and classic tradition by means of artists together with rapper Tierra Whack and creators Joe Ando, Knowledge Kaye, and Frankie Gaw.
“We will’t scale 100 of those, however we are able to construct just a few of them at areas across the nation, after which fill in if we resolve we need to do extra first-party retail,” Jacobson stated in an announcement. “That is aspirational, inspirational. They’re not simply scalable by way of what they appear like, however by way of expertise, they’re.”
Luxurious eyewear conglomerate EssilorLuxottica prolonged its partnership in September with Meta to create extra sensible eyewear merchandise. The businesses first partnered in 2019 and have launched two generations of Ray-Ban-branded sensible glasses since that point.
As Meta promotes its sensible glasses, different manufacturers have launched their very own digital eyewear. Final yr, Progressive Eyewear entered into a world licensing cope with Genuine Manufacturers Group to develop the Nautica Sensible Eyewear assortment. Progressive Eyewear launched an Eddie Bauer Sensible Eyewear assortment in Could that options voice entry to ChatGPT, amongst different options.
