Dive Temporary:
- DTC underwear model MeUndies has named Elizabeth Dunn to the newly created place of senior vice chairman of gross sales. Dunn joined the model in late August, in line with the corporate.
- Dunn, who has greater than 15 years of expertise, has held varied roles at PVH Company. She most just lately was senior vice chairman of gross sales for Calvin Klein Intimates, per an emailed information launch.
- Dunn is tasked with increasing the model’s wholesale presence and can report on to MeUndies CFO Sabah Mikha.
Dive Perception:
Dunn’s appointment follows different current hires made at MeUndies.
The model introduced on Ariel Stoddard as chief income officer and Caroline Nark as vice chairman of selling. Each Stoddard and Nark beforehand labored for Fabletics as basic supervisor and senior director of Fabletics Scrubs, respectively.
Dunn’s appointment additionally comes as MeUndies continues to implement a revised technique to hunt extra wholesale partnerships. MeUndies CEO Jonathan Shokrian highlighted that Dunn’s “deep understanding of wholesale dynamics” will assist the model obtain this aim.
“Elizabeth can be instrumental in increasing our wholesale presence, guaranteeing that MeUndies isn’t just a direct-to-consumer model but additionally a reputation that resonates in key retail environments,” Shokrian stated in an announcement.
Shokrian co-founded the model with Barak Diskin in 2011 after Shokrian grew to become annoyed by his personal private experiences of buying underwear. MeUndies started as a digital DTC males’s and girls’s underwear model and later expanded into swimwear, socks, bralettes, activewear and extra. MeUndies has raised over $50 million, and so far it has offered over 33 million pairs of underwear in all 50 states and in 37 international locations worldwide, per the corporate.
MeUndies provides merchandise by means of its web site, Amazon, 20 Nordstrom places, Von Maur shops and on Zappos.com, the corporate stated.
