Milemarker this week introduced the launch of their Agency Intelligence platform.
“Agency Intelligence is a flagship providing,” stated Milemarker co-founder and managing accomplice Jud Mackrill.
Based in 2021, Milemarker has grown to 30 workers and has so far provided a mixture of consulting, managed back-office providers and a fractional chief knowledge officer service.
As well as, the corporate has provided a number of software-as-a-service merchandise, together with an Advisor Relationship Administration platform, an Integration Suite, Information Analytics and Reporting for Wealth Administration and the Milemarker Analytics Suite.
He stated a lot of the latter SaaS expertise has been consolidated and is now included in Agency Intelligence.
“With our new platform, you may construct workflows, automate processes, combine programs and talk with purchasers and prospects in a manner that permits you to take motion by yourself phrases,” he stated.
In a nutshell, Agency Intelligence allows advisory companies to consolidate their knowledge right into a single knowledge warehouse. Companies can combine it into their programs or use a branded utility that may stay on their area and be fully privately labeled to their model, he stated.
“9 instances out of 10—or actually extra like 10 instances out of 10—advisory companies really feel like they checked the field on having an information warehouse however not made it the place it’s a tangible addition to their ROI,” stated Mackrill.
Mackrill and Milemarker use the phrase “synthesizing knowledge” when discussing how the platform makes knowledge accessible throughout an advisory agency’s many programs.
Whereas an advisory agency coming to Milemarker with no current knowledge warehouse may doubtless be arrange with Amazon’s AWS, the corporate additionally works with Azure and Google Cloud to host knowledge. He stated Milemarker has partnered with Snowflake as its knowledge platform administration and evaluation instrument of selection to maximise the computing energy accessible with AWS.
“It’s going to allow wealth administration companies to maximise the potential of their present tech stacks,” stated Mackrill, including that Milemarker serves advisory companies managing belongings starting from $250 million to over $200 billion.
He stated many of those companies, which are sometimes rising by way of mergers and acquisitions and have fairly heterogeneous tech stacks, use Milemarker to consolidate knowledge and fill the mixing hole by constructing workflows and creating broader knowledge connectivity.
Requested how the Agency Intelligence platform differs from the enterprise intelligence instruments Milemarker had offered up to now, his reply was easy.
”The elemental distinction is scale—with the brand new platform, we’re decreasing the time to perception,” he stated, including, “We’re seeing companies perceive the precise profitability of purchasers for the primary time.”
“The wonder is that our prospects know their companies fairly nicely however that is giving them higher insights extra rapidly than they could have ever gotten on their very own,” he stated.
When requested about value, Mackrill stated Milemarker nonetheless doesn’t present pricing data to the media or publish value data on its web site, citing the good variation between installations and engagements.
Following the platform’s launch, Mackrill stated Milemarker would roll out a number of new options and enhancements over the approaching months however couldn’t present any specifics.
