Dive Transient:
- British actress Millie Bobby Brown is bringing her Florence by Mills Style model to Nordstrom, marking its first brick-and-mortar retail associate, in line with an announcement shared with Retail Dive.
- The partnership kicks off with the attire model’s Fall 2024 assortment, which might be out there on Nordstrom’s web site and 20 of its shops nationwide, together with in Seattle, Chicago, Los Angeles, San Diego, Dallas and extra, per the model.
- The attire assortment contains ready-to-wear, outerwear, fundamentals, loungewear and intimates. Costs vary from about $20 to $30 for intimates and tees, $35 to $70 for sweaters and sweatpants, and $100 to $150 for outerwear.
Dive Perception:
Launching into Nordstrom comes simply months after Florence by Mills Style itself was launched. The model was introduced in January and launched its first assortment on-line in February.
“I couldn’t be happier that Florence by Mills Style is now out there at Nordstrom shops,” Brown mentioned in an announcement. “Style is such an incredible technique to specific your self by way of color and style however can be such a private selection. For this reason I’m so excited that everybody now has the chance to enter shops, contact, really feel, and take a look at on a number of the items they could have their eye on.”
Along with Nordstrom, Florence by Mills Style can be provided by way of its personal web site and Amazon.
Increasing its distribution comes as extra manufacturers search out wholesale partnerships for progress. Wholesale continues to be probably the most worthwhile funding channel, in line with a latest report from NuOrder. And lots of manufacturers are discovering that to be able to scale, adopting a hybrid wholesale and DTC mannequin is perhaps mandatory, in line with a December report from GlobalData.
Nordstrom has been on the forefront of shops who’ve welcomed DTC manufacturers into their assortments. The Seattle-based division retailer this summer time mentioned it was increasing its partnership with customized swimsuit model Indochino, bringing the entire variety of shop-in-shops to 32.
