On this newest episode of the CX Innovators podcast, produced by Networld Media Group, Jenna Berg, vice chairman of name advertising and marketing at G6 Hospitality, the dad or mum firm of the Motel 6, talks with RetailCustomerExperience.com editor Judy Mottl on the long-lasting hospitality model’s transformation.
Within the newest episode of the CX Innovators podcast, Jenna Berg, vice chairman of name advertising and marketing at G6 Hospitality, the dad or mum firm of the Motel 6 and Studio 6 manufacturers within the U.S. and Canada, shares perception with RetailCustomerExperience.com editor Judy Mottl on how the long-lasting hospitality and lodging model is remodeling the model.
In late spring of this 12 months Motel 6 debuted an revolutionary marketing campaign centered round Garfield which the model named as its first-ever official Chief Pet Officer. All of it got here collectively by way of a partnership with Sony Footage Leisure forward of the Columbia Footage/Alcon Leisure animated movie “The Garfield Film,” which hit theaters Could 24.
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