Netflix provides Beyoncé to dwell leisure juggernaut

Netflix is attempting to carve a slice of the dwell leisure market, and it’s enlisting assist from Beyoncé to take action. The Houston-born singer will carry out in her hometown on December twenty fifth, headlining the halftime present for the Texans-Ravens NFL matchup as a part of Netflix’s Christmas Gameday dwell present.

Beyoncé’s efficiency will happen within the second of two NFL video games that Netflix is streaming on Christmas Day, the primary being between the Kansas Metropolis Chiefs and the Pittsburgh Steelers. The star is ready to carry out songs from Cowboy Carter dwell for the primary time, and “is anticipated to deliver alongside some particular company” that featured on the album, in line with Netflix’s announcement. The video games mark Netflix’s NFL streaming debut, having secured a three-year deal in Could that additionally contains “no less than one vacation recreation annually” in 2025 and 2026.

The streaming large is investing closely to develop into dwell sports activities and main occasions — leisure industries that appeal to a few of the largest audiences and a spotlight from advertisers. Its newest announcement comes two days after Netflix streamed a dwell boxing match between Mike Tyson and Jake Paul that attracted 65 million viewers. If we’re evaluating with 2023 TV viewership, that will place the battle second solely to the 115 million individuals who watched the Tremendous Bowl telecast final yr. For some, the Tyson vs Paul match was disrupted by buffering and connectivity points that raised questions in regards to the streamer’s functionality to host dwell occasion protection sooner or later.