Fifty Fifty poses at a media showcase in Seoul, Friday. (Attrakt)
Just lately rebooted Ok-pop woman group Fifty Fifty, with 4 new members after final 12 months’s authorized dispute between their company, Attrakt, and the unique members, is off to a promising begin with the brand new mini album “Love Tune,” which launched Friday.
The album, accessible in each “Love” and “Tune” variations, options six tracks, together with lead single “SOS” and the prereleased “Starry Night time.” Different tracks embody “Push Your Love,” “Gravity” and English variations of each “Starry Night time” and “SOS.”
Shortly after its launch, “SOS” ascended to No. 1 on YouTube’s trending music chart and entered the Melon High 100 chart. The group’s fan showcase, livestreamed by way of YouTube on Friday, attracted almost 200,000 views in replays. Together with “SOS,” “Push Your Love,” the Korean model of “Starry Night time” and “Gravity” additionally made it on the Melon Sizzling 100, marking a robust begin for the brand new launch. The Melon Sizzling 100 chart ranks new songs launched inside the final 30 or 100 days.
The group has expressed willpower to make a mark on the Billboard charts once more with “SOS,” following the group’s breakout hit “Cupid” that launched in February final 12 months. To optimize their possibilities within the worldwide market, “Love Tune” was launched on a Friday, aligning with Billboard’s weekly chart monitoring, which ends at 1 p.m. Korean time on Fridays. This permits a full week of efficiency knowledge to be captured for chart eligibility.
Fifty Fifty performs “SOS” at a media showcase held in Seoul, Friday. (Attrakt)
Very similar to “Cupid,” each “SOS” and “Starry Night time” have been produced dually in Korean and English, underscoring the group’s intention to cater to abroad listeners.
“SOS” options manufacturing from Adam Von Mentzer, who additionally produced “Cupid,” bringing a Swedish pop aptitude that enhances the monitor’s easy-listening attraction. The brand new members — Chanelle, Yewon, Hana and Athena — mix harmoniously, including a richer, extra pure vocal texture in comparison with earlier releases.
“Every of the 5 members has a definite vocal tone. When these tones come collectively in a single music, it creates a extra sensible sound, which is Fifty Fifty’s power,” Keena, the lone authentic band member, mentioned throughout the group’s showcase in Seoul on Friday.
Fifty Fifty initially debuted in November 2022 with the primary mini-album “The Fifty.” In February 2023, “Cupid” entered the US Billboard Sizzling 100 at No. 100, climbing as excessive as No. 17. Dubbed the “miracle of a small company idol,” the music remained on the chart for a powerful streak of 25 weeks, driving a wave of success each within the US and South Korea.