Sanrio character will get herself in a pickle for this promoting marketing campaign.
It might be onerous to consider, however Japan’s beloved Whats up Kitty is popping 50 this yr. As the toughest working cat in present enterprise, Whats up Kitty isn’t taking day without work to loosen up, although, as a substitute rising her workload by sprinkling stardust on all kinds of manufacturers to have a good time her milestone yr, and in her newest enterprise with McDonald’s Japan, she shares inspirational phrases of knowledge to stay by.
▼ “やろうよぜんぶ” (“yarou yo zenbu”) interprets as “let’s do all of it“.
Surprisingly, Whats up Kitty’s look on the chain isn’t to promote a particular themed menu merchandise or Glad Meal set — as a substitute, she’s promoting a trio of Samurai Mac burgers , with a brand new business that includes one other well-known 50-year-old, Japanese actor Masato Sakai.
The advert, which will likely be broadcast on nationwide tv from 1 October, reveals Whats up Kitty dangling from a parachute entangled in a tree.
As Sakai frees her from the branches, it turns into obvious that skydiving has turn into Whats up Kitty’s newest pursuit, and when Sakai asks her, “Aren’t you afraid of failure?” she responds by saying: “Failures are proof of challenges taken — they’re all treasures!”
▼ Sensible phrases from the 50-year-old Kitty.
She then goes on to say, “Let’s do all of it”, which ties in to the limited-time “Triple Thick” Samurai Mac burger that’s being launched at McDonald’s from 2 October. Simply as Whats up Kitty takes on new challenges with out worry, so too ought to prospects in terms of the extra-thick-patty burger, with the logic being that adults ought to get pleasure from life to the fullest, it doesn’t matter what they do.
▼ Check out the lovable business beneath.
So what precisely is Whats up Kitty promoting? Nicely, it’s the Triple Thick Beef Seared Soy Sauce Samurai Mac (780 yen [US$5.39]), which is making its fourth comeback this yr following excessive demand for it in April, June and August. Offered from 5 p.m. day-after-day, this burger comprises three extra-thick patties to fill you up properly at dinnertime, with a seared soy sauce-style sauce serving to to boost the flavour of the meat.
Whereas the Triple Thick Samurai Mac is a limited-time particular, McDonald’s has two different variations which can be on the menu full-time — the Double Thick Beef Seared Soy Sauce Samurai Mac (580 yen) and the Thick Beef Bacon Tomato Seared Soy Sauce Samurai Mac (570 yen).
If we’re to comply with Whats up Kitty’s sage recommendation, we should always tackle the problem of consuming all of the Samurai Mac burgers, though we’ll solely have three quick weeks to attempt the Triple Thick model, because it’s solely on the menu till 22 October.
These with smaller appetites needn’t despair, although, as McDonald’s is serving up Glad Meals with Whats up Kitty toys throughout October. It’s actually a whirlwind yr for the Sanrio Character, who’s already teamed up with Crocs and even Japanese KitKats for her fiftieth birthday. Lengthy might the celebrations proceed!
Supply, pictures: Press launch
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