Within the advert, Lawson could be seen returning to her dwelling embellished with fairy lights and a Christmas tree decked out with Greggs baubles.
She goes on to explain the “rapturous riot of flavour” of the chain’s “festive bake” pastry.
Nigella Lawson to star within the first-ever Greggs Christmas advert
It is nearly time now, are you able to hear sleigh bells?🎁🎄 pic.twitter.com/LR7mhyZdCa
— Greggs (@GreggsOfficial) November 1, 2024
She says: “Succulent filling, creamy sauce, all wrapped up within the flakiest of flaky pastries, in a single or each arms, say good day to the Greggs festive bakes,” earlier than taking a chew of 1.
Within the last scene, the digital camera pans throughout a kitchen desk laden with gadgets from the Greggs Christmas menu, earlier than touchdown on a platter of vegan festive bakes.
Latest reviews instructed that regardless of staring in Greggs’ new festive advert, she declined to endorse the bakery’s signature sausage rolls.
Nonetheless, Greggs mentioned these reviews had been “inaccurate”, including that the marketing campaign with Lawson was to advertise the Christmas menu, and she or he had by no means been requested to endorse its sausage rolls.
Lawson mentioned: “As a longtime fan of Greggs, and particularly their sausage rolls, I’m thrilled to be collaborating with them to have fun the return of the long-lasting Christmas menu.
“Greggs brings pleasure wherever and everytime you select to get pleasure from it, and I’m delighted to be sharing this with the nation this Christmas.”
Final month, the model launched its first champagne bar the place clients can pair the best bottles with a menu of bakes and rolls.
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The bar opened in Fenwick’s Newcastle retailer on October 24 and can stay open till the tip of December, providing bottles starting from a £10 glass of Ca’ di Alte Prosecco to a £75 glass of Louis Roederer Cristal – additionally accessible by the bottle for £425.
It follows the primary Greggs “fantastic eating” bistro on the identical location final 12 months, which served its common festive bake alongside duck fats roasties, smoked pancetta, chestnuts and sprouts to greater than 8,000 clients over a single month.
This 12 months’s festive menu can be in Greggs shops nationwide from Thursday.
