Dive Temporary:
- Whereas Nike continues to be the favourite footwear and attire model of teenagers, it did lose some floor, particularly with females, as revealed by Piper Sandler’s forty eighth semi-annual Taking Inventory with Teenagers survey that polled 13,500 teenagers nationwide, per a information launch.
- Amongst beauty manufacturers, E.l.f. Magnificence for the sixth consecutive survey was the best choice with greater than one-third (35%) of feminine respondents favoring the model, adopted by Uncommon Magnificence (10%), Maybelline (7%) and Charlotte Tilbury (6%).
- The survey discovered Sephora was nonetheless the No. 1 magnificence retail vacation spot for teenagers, whereas second place Ulta misplaced 5 factors, ceding floor to each Goal and Amazon as favourite locations to buy magnificence merchandise.
Dive Perception:
Nike — which final month introduced Elliott Hill as president and CEO — is feeling the warmth of competitors because it seeks to reverse its current missteps. In footwear, it misplaced 4 factors of share in comparison with final fall (57% versus 61%), whereas it misplaced eight factors amongst females (48% versus 56% final 12 months). The model gave floor to New Stability (up 4 factors from final 12 months), Adidas (up two factors) and Birkenstock (up one level).
On Operating continues to achieve momentum with teenagers because it rose to the No. 7 favourite footwear model after being No. 9 within the agency’s spring survey. On is gaining share with a youthful viewers, which is being aided by the model’s partnership with actor Zendaya, in response to the survey. This summer time’s air tennis match between Zendaya and On’s Roger Federer had over 15 million Instagram and seven million TikTok views, per the report.
In magnificence, whereas feminine customers proceed to spend the most important share of their magnificence {dollars} on cosmetics, the perfume class noticed the most important year-over-year beneficial properties, rising 25% from final 12 months.
With 24% of the share, Tub & Physique Works remains to be the favourite perfume model for feminine teenagers, however it misplaced seven factors from Fall 2023 and noticed its lead over second place Sol de Janeiro slip from 14 to 5 factors. The latter held the highest spot for upper-income teenagers.
When requested to check buying at Goal versus Walmart, 46% of feminine teenagers stated they most well-liked Goal for attire and footwear whereas 22% stated their retailer of alternative was Walmart. And 70% of those identical customers stated they shopped at Goal for magnificence and skincare objects.
Self-reported teen spending was up 6% 12 months over 12 months to $2,361, per the survey. That quantity compares to final fall when self-reported teen spending fell 1% 12 months over 12 months to $2,316.
