A brand new “Share to TikTok” characteristic in Spotify and Apple Music is making it simpler for customers to share songs, playlists, audiobooks, and extra instantly in content material on the video platform.
Utilizing the integrations, TikTok customers can create a direct hyperlink to content material on the streaming platforms, much like how they will share songs instantly on Instagram Tales. When a person shares a Spotify monitor, for instance, they will select whether or not the track will seem as a video, photograph, or Story publish on TikTok. Viewers of the content material can then click on the track and navigate instantly again to their most popular music app.
It creates a straightforward hyperlink between TikTok and content material on different platforms — beforehand in the event you wished to share a playlist you made, you’d should ship a hyperlink by way of messages or drop the hyperlink in feedback or a caption. TikTok doesn’t make it simple to navigate exterior the app: even in the event you copy and paste a hyperlink in remark, it’s not clickable.
TikTok has grow to be a serious method audiences uncover new music, and the platform has launched different integrations that higher join the 2 worlds. Final yr, TikTok added the flexibility to save lots of songs instantly from the app with out leaving and going to Spotify, Apple Music, and Amazon Music. (Spotify in the present day additionally introduced this functionality for Instagram.)